OUR PROFILE

The Sun Publishing Limited was incorporated on March 29, 2001 to undertake the business of printing and publishing. The company’s flagship title - The Sun - joined the swelling ranks of the ever-vibrant Nigerian press on Saturday, January 18, 2003 as a weekly and June 16, 2003 as a daily.

Our name says it all: THE SUN – Voice of the Nation. The sun is a king of the cosmic world. The essence and spirit of a newspaper go beyond the elementary distinction in size. Beyond that, The sun is a special newspaper that looks at news – whatever the subject of the news – largely from the human angle.

THE SUN therefore is a paper of human voices, capturing the unpredictable and unexpected rhythms of life and existence, the daily heartbeat of humanity in lucid and crisp prose. THE SUN is a mirror that reflects reality. And, like a good mirror, it reflects life from all nuances – politics, economy, crime, religion, sports, arts and culture, fashion and lifestyle, the rich, the poor, the stars and the ordinary, the sinners and the saints, warts and all. In other words, THE SUN mirrors the totality of people’s actions or inactions in bold and dramatic language. Little wonder that since its debut, it has really been Sunsational!

“To practise journalism in the classical tabloid newspaper tradition of presenting the news and features in an exciting style, with impact, objectivity and appeal that generate returns to all stakeholders: the society, the investors and the practitioners’’.

We pursue our mission by striving to achieve the following:

• To be the highest circulating newspaper in Nigeria and Africa, which delivers superior reader satisfaction
  
• To be a dominant media content provider in Nigeria and Africa
  
• To create business processes and systems that are driven by the brightest and best people around
  
• To use the best available technology systems to provide rich content on different media platforms

OUR CORE VALUES

The Sun passionately subsists on the core values of innovation, leadership, integrity and people. We pride ourselves on our ability to create empathy with people through publication of stories that are impactful.

The Sun Publishing Limited is managed by a professionally competent and experienced team who have a combined cognate experience of over 200 years. The team include:

1. Tony Onyima - Managing Director/Editor-in-Chief
2. Femi Adesina - Deputy Managing Director/DeputyEditor-in-Chief
3. Ifeyinwa. Nmezi - Executive Director, Finance/Admin.
4. Alan Jones - Executive Director, Technical
5. Paul Onyia - Executive Director, Marketing
6. Eric Osagie - Executive Director, Special Services
7. Steve Nwosu - Editor, Daily
8. Onuoha Ukeh - Editor, Saturday Sun
9. Funke Egbemode - Editor, Sunday Sun
10. Ademola Abioye - Business Development Manager
11. Neta Nwosu - AGM, Corporate Services
12. Johnson Ogwumike - Internal Audit Manager
13. Patrick Enilama - Principal Manager, HR.
14. Nwokocha Obi - Sales & Distribution Manager
15. Shola Oshunkeye - Editor, The Spectator
16. Kunle Solaja - Editor, SoccerStar

Our primary target group is young adults (male & female) in the 18 – 45 years age bracket and in the B and C social economic class. These two classes are the largest socio-economic class, hence the popularity of The Sun among these groups. Psychographically they are ambitious, fairly sophisticated, independent, career conscious and upwardly mobile. The secondary target group is of the age bracket of 45 – 70. They are predominantly of the AB social-economic classes.

To achieve our vision of being the highest circulating newspaper in Nigeria, The Sun Publishing Limited, has put in place, a cutting-edge distribution strategy. To cover the nation’s large landmass of 923,700 square kilometres, we have created eight zones – Abuja, Kano, Jos, Enugu, Ibadan, Benin, Aba and Lagos Zones to meet our distribution and marketing objectives. Within these zones, a number of towns have been designated as distribution hubs. From our Lagos base, THE SUN is presently distributed in 260 towns including the 36 state capitals.

These distribution points are reached by air and by the use of our distribution vans. To effectively service these distribution centres, we have opened 42 outstation offices under the first phase of our outstation office development plan. The ambition is to have 100 outstation offices nationwide

Since its debut, THE SUN, Voice of the Nation, has received critical acclaim from readers. The reason is simple – it connects and empathizes with the people. With its refreshing editorial menu and reader-friendly layouts, backed by cutting-edge distribution strategy, its total sales figure is progressively growing, thus triggering off a re-engineering fever in the industry. With a daily print-run of 130,000 copies, 135,000 for weekend titles, and an average of 80 percent sales, The Sun is now the highest selling newspaper in Nigeria. Our market leadership has been confirmed by all the major media surveys conducted in Nigeria in the last four years. With printing plants in Aba and Abuja, we believe we add greater value to businesses through our reach.

The overriding objective of our business development strategy is the creation of value for the advertiser. Every advertiser is essentially looking for appropriate medium that guarantees critical mass for the exposure of its creatives. With our responsive and flexible advertising policies, THE SUN has positioned itself as one of such media.

Our advertising policies, one of the most dynamic in the industry, guarantee the following:

* Good quality colour reproduction.
* Most advertiser-friendly rates.
* Flexible advert sizes and positioning that accentuates agency’s creatives.
* Exposes clients’ creatives to large local, international and online readership.
* Serves both big and small advertisers with equal sense of responsibility.

With one of the highest pass-on rate in the industry (estimated at 1:10), THE SUN’s readership appeal cuts across different social strata. Anybody who is interested in humanity finds THE SUN appealing.

Our business development approach so far has been successful. Within the last few years we have been able to develop unique products that appeal to specific and defined target audience.
What this means is that agencies and advertisers now have a greater opportunity to accurately direct their messages to our growing audience.

So far, we have developed a fast growing and enviable clientele base.These include some of the best blue chip and FMCG companies such as MTN, Zain, Globacom, Nigerian Breweries Plc, Union Bank Plc, First Bank Plc, U.B.A Plc, Coca-Cola Nig. Ltd., Guinness Nig Plc., Nestle Nig Plc, Unilever, Cadbury Nig Plc, Tantalizers, Peugeot, Coscharis, Equitorial Trust Bank, Zenith Bank Plc, Stallion Group, Bank PHB Plc, Diamond Bank Plc, Etisalat, Dana Group, Dangote Group etc.