OUR PROFILE

The Sun Publishing Limited was incorporated on March 29, 2001 to undertake the business of printing and publishing. The company’s The Sun title joined the swelling ranks of the ever-vibrant Nigerian press on Saturday, January 18, 2003 as a weekly and June 16, 2003 as a daily.

Our name says it all: THE SUN – Nigeria’s King of the Tabloids. The sun is a king of the cosmic world. That is why we call ourselves “Nigeria’s King of the Tabloids.” The essence and spirit of a tabloid newspaper go beyond the elementary distinction in size. Beyond that, a tabloid is a special newspaper that looks at news – whatever the subject of the news – largely from the human angle.

THE SUN therefore is a paper of human voices, capturing the unpredictable and unexpected rhythms of life and existence, the daily heartbeat of humanity in lucid and crisp prose. THE SUN is a mirror that reflects reality with fresh, bloodied brazenness. And, like a good mirror, it reflects life from all nuances – politics, economy, crime, religion, sports, arts and culture, fashion and lifestyle, the rich, the poor, the stars and the ordinary, the sinners and the saints, warts and all. In other words, The Sun as a tabloid mirrors the totality of people’s actions or inactions in bold and dramatic language. Little wonder that since its debut, it has really been Sunsational!

“To practise journalism in the classical tabloid newspaper tradition of presenting the news and features in an exciting style, with impact, objectivity and appeal that generate returns to all stakeholders: the society, the investors and the practitioners’’.

We pursue our mission by striving to achieve the following:

• To be the highest circulating newspaper in Nigeria and Africa, which delivers superior reader satisfaction
  
• To be the undisputed leader in newspaper sales and a dominant media content provider in Nigeria and Africa
  
• To create business processes and systems that are driven by the brightest and best people around
  
• To use the best available technology systems to provide rich content on different media platforms

OUR CORE VALUES

The Sun passionately subsists on the core values of innovation, leadership, integrity and people. We pride ourselves on our ability to create empathy with people through publication of stories that are impactful.

The Sun Publishing Limited is managed by a professionally competent and experienced team who have a combined cognate experience of over 200 years. The team include:

1. Mike Awoyinfa - Managing Director/Editor-in-Chief
2. Dimgba Igwe - Deputy Managing Director/DeputyEditor-in-Chief
3. Tony Onyima - Executive Director, Operations
4. Alan Jones - Technical Director
5. Madukwe Okocha - Financial Controller
6. Amanze Obi - Chairman, Editorial Board
7. Ifeyinwa Nmezi - Chief Accountant
8. Femi Adesina - Editor, Daily
9. Louis Odion - Editor, Sunday
10. Steve Nwosu - Editor, Saturday
11. Eric Osagie-Editor, Northern Operations
12.Chinedu Ubah - Deputy Manager, Business Development
13. Neta Nwosu - Business Development Manager
14. Ademola Abioye - Marketing Manager
15. Damola Olajumoke - Sales & Distribution Manager
16. Fred Emioma - Snr. Asst. Manager, Business Development
17. Patrick Enilama - Human Resource Manager
18. Segun Kayode - Asst. Business Development Manager (Abuja)
19. Waheed Odusile - On-line Editor

Our primary target group is young adults (male & female) in the 18 – 45 years age bracket and in the C and D social economic class. These two classes are the largest socio-economic class, hence the popularity of The Sun among these groups. Psychographically they are ambitious, fairly sophisticated, independent, career conscious and upwardly mobile. The secondary target group is of the age bracket of 45 – 70. They are predominantly of the AB social-economic classes.

All over the world, tabloids are closer to the people and are circulation-driven more than their so-called “serious” siblings. That is why tabloids sell in thousands and millions where their “serious” siblings struggle to sell few thousand copies. Little wonder tabloids are the darlings of advertisers who want to reach a broad spectrum of national audience.

To achieve our vision of being the highest circulating newspaper in Nigeria, The Sun Publishing Limited, has put in place, a cutting-edge distribution strategy. To cover the nation’s large landmass of 923,700 square kilometres, we have created eight zones – Abuja, Kano, Jos, Enugu, Ibadan, Benin, Aba and Lagos Zones to meet our distribution and marketing objectives. Within these zones, a number of towns have been designated as distribution hubs. From our Lagos base, The Sun is presently distributed in 260 towns including the 36 state capitals.

These distribution points are reached by air and by the use of our 30 brand new vans. To effectively service these distribution centres, we have opened 32 outstation offices under the first phase of our outstation office development plan. The ambition is to have 100 outstation offices to be developed in three phases in the next five years.

Since its debut, THE SUN, Nigeria’s King of the Tabloids, has received critical acclaim from readers. The reason is simple – it connects and empathizes with the people and has affordable cover price. With its refreshing editorial menu and reader-friendly layouts, backed by cutting-edge distribution strategy, its total sales figure is progressively growing, thus triggering off a re-engineering fever in the industry. With a daily print-run of 130,000 copies, 135,000 for weekend titles, and an average of 80 percent sales, The Sun is now the highest selling newspaper in Nigeria. Our sales have grown so rapidly that our installed printing capacity was stretched that we had to order for a brand new Manugraph Newsline 45 web-offset printing press.

The overriding objective of our business development strategy is the creation of value for the advertiser. Every advertiser is essentially looking for appropriate medium that guarantees critical mass for the exposure of its creatives. With our responsive and flexible advertising policies, THE SUN has positioned itself as one of such media.

Our advertising policies, one of the most dynamic in the industry, guarantee the following:

Good quality colour reproduction.
Most advertiser-friendly rates.
Flexible advert sizes and positioning that accentuates agency’s creatives.
Exposes clients’ creatives to large local, international and online readership.
Serves both big and small advertisers with equal sense of responsibility.

With one of the highest pass-on rate in the industry (estimated at 1:10), THE SUN’S readership appeal cuts across different social strata. Anybody who is interested in humanity finds The Sun appealing.

Our business development approach so far has been successful. Within the last few years we have been able to develop unique products that appeal to specific and defined target audience.
What this means is that agencies and advertisers now have a greater opportunity to accurately direct their messages to our growing audience.

So far, we have developed a fast growing and enviable clientele base.These include some of the best blue chip and FMCG companies such as MTN, Vmobile, Globacom, Nigerian Breweries Plc, Union Bank Plc, First Bank Plc, U.B.A Plc, Coca-Cola Nig. Ltd., Standard Trust Bank, Platinium Bank, Guinness Nig Plc., Nestle Nig Plc, Unilever, Cadbury Nig Plc, Tantalizers, Peugeot, Coscharis, Equitorial Trust Bank, Zenith Bank Plc etc.