| OUR
PROFILE |
| The Sun Publishing
Limited was incorporated on March
29, 2001 to undertake the business of
printing and publishing. The company’s The
Sun title joined the swelling ranks of
the ever-vibrant Nigerian press on Saturday,
January 18, 2003 as a weekly and June
16, 2003 as a daily.
Our name says it all: THE SUN –
Nigeria’s King of
the Tabloids. The sun is a king of the
cosmic world. That is why we call ourselves
“Nigeria’s
King of the Tabloids.” The essence and
spirit of a tabloid newspaper go beyond the elementary
distinction in size. Beyond that, a tabloid is a special
newspaper that looks at news – whatever the subject
of the news – largely from the human angle.
THE SUN therefore is a paper
of human voices, capturing the unpredictable and unexpected
rhythms of life and existence, the daily heartbeat of
humanity in lucid and crisp prose. THE SUN
is a mirror that reflects reality with fresh, bloodied
brazenness. And, like a good mirror, it reflects life
from all nuances – politics, economy, crime, religion,
sports, arts and culture, fashion and lifestyle, the
rich, the poor, the stars and the ordinary, the sinners
and the saints, warts and all. In other words, The Sun
as a tabloid mirrors the totality of people’s
actions or inactions in bold and dramatic language.
Little wonder that since its debut, it has really been
Sunsational!
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| OUR
MISSION |
| “To practise
journalism in the classical tabloid newspaper tradition
of presenting the news and features in an exciting style,
with impact, objectivity and appeal that generate returns
to all stakeholders: the society, the investors and
the practitioners’’.
We pursue our mission by striving to achieve the following:
- To be the highest circulating newspaper in Nigeria
and Africa, which delivers superior reader satisfaction
- To be the undisputed leader in newspaper sales
and a dominant media content provider in Nigeria and
Africa
- To create business processes and systems that are
driven by the brightest and best people around
- To use the best available technology systems to
provide rich content on different media platforms
OUR CORE VALUES
The Sun passionately subsists
on the core values of innovation, leadership, integrity
and people. We pride ourselves on our ability to create
empathy with people through publication of stories that
are impactful.
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| MANAGEMENT
TEAM
|
| The Sun Publishing Limited is
managed by a professionally competent and experienced
team who have a combined cognate experience of over
200 years. The team include:
1. Mike Awoyinfa - Managing Director/Editor-in-Chief
2. Dimgba Igwe - Deputy Managing Director/DeputyEditor-in-Chief
3. Tony Onyima - Executive Director, Operations
4. Alan Jones - Technical Director
5. Madukwe Okocha - Financial Controller
6. Amanze Obi - Chairman, Editorial Board
7. Ifeyinwa Nmezi - Chief Accountant
8. Femi Adesina - Editor, Daily
9. Louis Odion - Editor, Sunday
10. Steve Nwosu - Editor, Saturday
11. Eric Osagie-Editor, Northern Operations
12.Chinedu Ubah - Deputy Manager, Business Development
13. Neta Nwosu - Business Development Manager
14. Ademola Abioye - Marketing Manager
15. Damola Olajumoke - Sales & Distribution
Manager
16. Fred Emioma - Snr. Asst. Manager, Business
Development
17. Patrick Enilama - Human Resource Manager
18. Segun Kayode - Asst. Business Development Manager
(Abuja)
19. Waheed Odusile - On-line Editor
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READERSHIP
PROFILE |
| Newspaper readership is clearly segmented by social
class. The Sun is a popular
tabloid that focuses on news from the human perspective.
It also reports politics, sports, entertainment, celebrities,
arts and culture, crime, economy, religion. The
Sun brand offers two promises: Consistent
quality and superior value which comes in form of emotional
gratification that the brand engenders. Its editorial
menu appeals to anyone who is passionately interested
in humanity.
Our primary target group is young adults (male &
female) in the 18 – 45 years age bracket and in
the C and D social economic class. These two classes
are the largest socio-economic class, hence the popularity
of The Sun among these groups.
Psychographically they are ambitious, fairly sophisticated,
independent, career conscious and upwardly mobile. The
secondary target group is of the age bracket of 45 –
70. They are predominantly of the AB social-economic
classes.
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DISTRIBUTION
NETWORK/SALES STRATEGY |
All over the world, tabloids are
closer to the people and are circulation-driven more
than their so-called “serious” siblings.
That is why tabloids sell in thousands and millions
where their “serious” siblings struggle
to sell few thousand copies. Little wonder tabloids
are the darlings of advertisers who want to reach a
broad spectrum of national audience.
To achieve our vision of being the highest circulating
newspaper in Nigeria, The Sun Publishing
Limited, has put in place, a cutting-edge
distribution strategy. To cover the nation’s large
landmass of 923,700 square kilometres,
we have created eight zones – Abuja,
Kano, Jos, Enugu, Ibadan, Benin, Aba and Lagos Zones
to meet our distribution and marketing objectives. Within
these zones, a number of towns have been designated
as distribution hubs. From our Lagos base, The Sun is
presently distributed in 260 towns
including the 36 state capitals.
These distribution points are reached by air and by
the use of our 30 brand new
vans. To effectively service these distribution centres,
we have opened 32 outstation
offices under the first phase of our outstation office
development plan. The ambition is to have 100
outstation offices to be developed in three phases in
the next five years.
Since its debut, THE SUN,
Nigeria’s King of
the Tabloids, has received critical acclaim from
readers. The reason is simple – it connects and
empathizes with the people and has affordable cover
price. With its refreshing editorial menu and reader-friendly
layouts, backed by cutting-edge distribution strategy,
its total sales figure is progressively growing, thus
triggering off a re-engineering fever in the industry.
With a daily print-run of 130,000 copies,
135,000 for weekend titles,
and an average of 80 percent sales,
The Sun is now the highest selling newspaper
in Nigeria. Our sales have grown so rapidly
that our installed printing capacity was stretched that
we had to order for a brand new Manugraph Newsline 45
web-offset printing press.
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| BUSINESS
DEVELOPMENT/ADVERTISING STRATEGY |
| The overriding objective
of our business development strategy is the creation
of value for the advertiser. Every advertiser is essentially
looking for appropriate medium that guarantees critical
mass for the exposure of its creatives. With our responsive
and flexible advertising policies, THE SUN
has positioned itself as one of such media.
Our advertising policies, one of the most dynamic in
the industry, guarantee the following:
Good quality colour reproduction.
Most advertiser-friendly rates.
Flexible advert sizes and positioning that accentuates
agency’s creatives.
Exposes clients’ creatives to large local, international
and online readership.
Serves both big and small advertisers with equal sense
of responsibility.
With one of the highest pass-on rate in the industry
(estimated at 1:10), THE SUN’S
readership appeal cuts across different social strata.
Anybody who is interested in humanity finds The Sun
appealing.
Our business development approach so far has been successful.
Within the last few years we have been able to develop
unique products that appeal to specific and defined
target audience.
What this means is that agencies and advertisers now
have a greater opportunity to accurately direct their
messages to our growing audience.
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| CLIENTELE |
So far, we have developed a fast
growing and enviable clientele base.These include some
of the best blue chip and FMCG companies such as MTN,
Vmobile, Globacom, Nigerian Breweries Plc, Union Bank
Plc, First Bank Plc, U.B.A Plc, Coca-Cola Nig. Ltd.,
Standard Trust Bank, Platinium Bank, Guinness Nig Plc.,
Nestle Nig Plc, Unilever, Cadbury Nig Plc, Tantalizers,
Peugeot, Coscharis, Equitorial Trust Bank, Zenith Bank
Plc etc.
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