...Commercial Break Column

Topic Date
   
How not to advertise Naija football Thursday, July 31, 2008
How power corrupts advertising Thursday, July 24, 2008
Where has love gone? (3) Thursday, June 12, 2008
Where has love gone? (2) Thursday, June 5 , 2008
Where has love gone? (1) Thursday, May 22, 2008
Hello Mr. Brand (4) Thursday, May 1, 2008
Hello Mr. Brand (3) Thursday, April 24, 2008
My JJC teacher (2) Thursday, March 20, 2008
Soludo as a brand custodian (2) Thursday, February 7, 2008
Image is nothing, value is everything! Thursday, January 17, 2008
What I won’t do next year Thursday, December 27, 2007
I can’t remember what you said last Christmas Thursday, December 13, 2007
Let’s test positive Thursday, November 22, 2007
Creativity? Forget what you knew! (3) Thursday, November 1, 2007
Creativity? Forget what you knew! (2) Thursday, October 25, 2007
Creativity? Forget what you knew! (1) Thursday, October 18, 2007
Let’s call in the wedding planners Thursday, October 4, 2007
Just teasing you! Thursday, September 27, 2007
Wanted: Under 17 creative team Thursday, September 13, 2007
For the love of advertising Thursday, September 6, 2007
Bend it like Beckam Thursday, August 9, 2007
Big fish and little fish (Part one) Thursday, July 19, 2007
Client speak vs consumer speak Thursday, July 12, 2007
Rumbles from within (2) Thursday, July 5, 2007
Rumbles from within Thursday, June 28, 2007
Shopping for creative generators? Thursday, June 14, 2007
Seduced or simply being emotional? Thursday, June 7, 2007
Ad-rageous! Thursday, May 31, 2007
Protect your turf Thursday, May 17, 2007
Non-greeting cards and Ads Thursday, May 10,, 2007
The Okocha in all of us Thursday, May 3, 2007
So much for fight of the decade Thursday, April 26, 2007
So much for fight of the decade Thursday, April 19, 2007
Going Glo-cal Thursday, April 12, 2007
The flight of originality Thursday, April 5, 2007
Premium positioning Thursday, March 29, 2007
I hate rats Thursday, March 22, 2007
Get your creative bum out of the box (3) Thursday, March 8, 2007
Get your creative bum out of the box (2) Thursday, March 1, 2007
Get your creative bum out of the box! (part one) Thursday, February 22, 2007
Before you take that coaching job… Thursday, February 8, 2007
Next time I come! (1) Thursday, January 25, 2007
Happy new advertising year! Thursday, January 11, 2007
Wanted: Breakthrough insurance advertising Thursday, January 4, 2007
Problem or benefit: The creative dilemma Thursday, December 28, 2006
Promotions: How necessary? (1) Thursday, November 30, 2006
The sin of assumption Thursday, November 23, 2006
Vernacular, plain and simple Thursday, November 16, 2006
Let’s not play safe Thursday, November 9, 2006
The ad lied (2) Thursday, October 26, 2006
The ad lied Thursday, October 19, 2006
Give me a real audience! Thursday, October 12, 2006
Advertising the Nigerian brand (1) Thursday, August 3, 2006
Advertising the Nigerian brand (2) Thursday, August 10, 2006
Advertising the Nigerian brand (3) Thursday, August 17, 2006