Rising from grass to grace
By Dr JOHN OTU
Tuesday, June 23, 2009
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Photo: Sun
News Publishing
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Trials and Triumphs of Cosmas and Charity Maduka written
by the duo of Ambassador Udo and Mrs Eno Williams is a concise
but engaging book on the lives and achievements of the business
mogul, Dr. Cosmas Maduka and his wife, Mrs Charity Maduka.
Compact and neatly packaged, the book is readable, flowing
seamlessly like an unhindered stream, which is nonetheless
embellished with apt metaphors and creative phrases that confer
timeless beauty.
The style of writing is simple and straightforward and the
language, in the main poetic and elevated. The analogies and
references are eclectic, almost approximating the versatile
and throbbing life of the main character, Cosmas. As a man
of many parts, Dr. Cosmas Maduka is a successful businessman,
Christian leader, husband and family man, marketing expert,
sports man and outstanding philanthropist.
Each of these enchanting facets of the noted Wealth Creator
is spread and given varied and considerable mention in the
book. Nobody, after perusing the book and having an encounter,
as it were, with the quintessential Cosmas and his lovely
wife can come out without being positively affected by the
inimitable sunshine wafting up from the couple’s lives.
Indeed, Trials and Triumphs is a pot-pourri of sorts: From
various vantage points, it can be seen as a motivational treatise,
book on general leadership principles, strategic book on Christian
ethics and values re-orientation, etc. But overall, it is
a splendid testimonial of the inspiring life of a Christian
brother, Cosmas, who though of a humble background, rose by
his bootstraps and faith in the Almighty God to overcome the
setbacks of early beginning and became a star in the Nigerian
business firmament.
To read this exceptional book is to be inadvertently ushered
into the ramified and intriguingly complex world of Dr. Maduka
and wife. Those who have always wondered about the source
of his business success, his unflagging strength and undimmed
passion only have to obtain a copy of the book and the rich
nuggets of wisdom would be unveiled to them. As the patient
reader approaches the end of the book, he/she can exclaim
in relief, aha... no wonder brother Cosmas was able to make
it big in life!
Is it therefore any wonder why Coscharis Group would remain
for a long time a unique brand and money-spinner? Dr. Maduka
is, however, lucky that this book of uncommon revelations
about his winning strategies is being published at a period
when his business successes have been, so to speak, irrevocably
established. Otherwise, with the copious exposure in the book
of his Magic wand that has given him a competitive edge in
the market, he would by now be up against fiercer competitors,
who would have been better armed with strategic information
gleaned from his biography.
However, I believe that the Trials and Triumphs is only a
glimmer of light that foreshadows the groundswell of literary
works that may emerge on the intimidating and inspiring profile
of Dr. Cosmas Maduka. In subsequent editions of this book
or better still, in other books that may be written on Dr.
Maduka, it is hoped that the various scintillating parts of
his life will be distinctly explored. It is suggested that
Dr. Maduka may do well to start working on his memoir or autobiography,
which may be expected to be ready say, in the next 3-4 years.
Expectedly, his own account of his stewardship will be fuller
and more riveting.
The authors deserve commendation for embarking on the voyage
of digging into the varied layers of Cosmas’ life with
his wife. Their commitment and passion, including love for
the couple that is X-rayed here are manifest. Without doubt,
the duo has succeeded in this interesting self-imposed assignment.
•Dr. John Otu, former Editorial Board member of The
Guardian and former Information and Orientation commissioner,
Ebonyi State, is now Special Assistant to Dr Sam Egwu, Education
Minister.
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