Funmi moves upscale
with her favorites
By TOSIN AJIRIRE
Saturday, April
5, 2008
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•Funmi
Iyanda
Photo: Sun News Publishing |
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For multi-talented broadcaster and host of popular TV talkshow,
New Dawn with Funmi, Funmi Iyanda, it is time to move upscale.
After almost a decade of running New Dawn on NTA network,
this month, delectable Funmi will hit the airwaves with a
new talkshow Funmi's Favorites, a one-hour programme that
will run every week for 26 weeks on national television in
Nigeria.
According to Funmi, the talkshow will be a recap of New Dawn
and would be unbelievable. She says: “Funmi’s
Favorites is a recap of New Dawn. The talkshow will beautifully
tell the story of Nigeria. It will run for a quarter and after
this “gongo aso”, that is, it will be unbelievable.”
But then for Bill Uko, Project Co-ordinator of Funmi Favorites,
the show will focus on some of the high points of the New
Dawn with Funmi over the past eight years. "On Wednesday,
April 9, 2000, at exactly 7 am, Funmi Iyanda said good morning
to the city of Lagos and from that moment on, started an exceptional
relationship with Nigerian television audience that transcends
a mere television show. New Dawn was born, a show that puts
spark, drama and compassion on TV. Since its debut, it has
continued to maintain its focus: touching lives, changing
lives and empowering people," he said.
Uko further disclosed that the new show will feature some
of Funmi's personal favourite moments on her TV show, her
favourite personalities, interviews and dialogues, and would
also serve as a signpost to where she is headed in her work
as a broadcast journalist, a precursor to yet another major
project which she plans to launch later this year.
Funmi’s Favorites is coming at a time when Funmi is
being awarded a Fellowship by the prestigious Archbishop Desmond
Tutu Leadership Fellowship. The award would qualify her to
join the select band of young leaders who form the Archbishop
Tutu Fellowship network.
A sneak preview during the week revealed Funmi's Favorites
as essentially a concise version of New Dawn. The episodes
have been re-edited into fast-paced, memorable renditions
that are designed to evoke feelings of nostalgia as viewers
re-live some of the most exciting moments ever witnessed on
the show.
Tunji Adeyinka, CEO, Connect Marketing said since the issues
to be raised on Funmi Favorites will be topical and needing
expression beyond television, an audience interaction platform
modeled after the modern social networking culture of sms
and web has been built.
To ensure wider coverage, Funmi Favorites will run on several
TV stations including STV, BRTV (Borno), RIMATV (Sokoto),
Kano TV, PRTV, ITV Abuja, ESBS, RSTV, Delta TV, BCOS and ODTV
with a plan to cater for Nigerians in the Diaspora through
the cable.
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