Da Jewels
unleashed
By TAIWO OLUWADARE
Saturday,
March 1, 2008
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•Da
Jewels at the launh
Photo: Sun News Publishing |
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Da Jewels, winners of Star Quest 2007, the music talent hunt
sponsored by Star lager, will not forget what happened last
Saturday in a hurry. The event indeed marked a turning point
in their musical career.
It was a celebration as the new kids on the block hit the
record shelves with their debut effort on vinyl, dropped on
Westside Music label and showing clear signals of creating
an upset in the world music chart.
The new cross-over album, an eleven tracker, aptly titled
after the band, “Da Jewels”, was produced by a
formidable team of renowned and award-winning producers, comprising
Wole Oni, OJB Jazreel, Cobham and Paul Runz while Solomon
Arueya, Chief Executive Officer of Westside Music, stands
out as the Executive Producer. Westside Music is also accredited
to market and distribute the new album across the world.
Tracks of the highly danceable album include: an intro, obviously
recorded to commemorate the band’s intimate experience
during the Star Quest competition at the Fameland in which
they contested last year and emerged winner.
The follow-up track, Soko is like a handshake across two nations-Nigeria
and Ghana. The Jewels displayed their rare creative talent
in spreading a love message to harmonize the existing relationship
between the two countries.
Other irresistible tracks are Jasi, Wasi Le Mi and Iya rendered
in English and Yoruba; as well as Shake Something, Which One
You Dey, We Thank God, Promise Land and No Body Falls made
in English.
Speaking during the album launch, the Marketing Director of
NB, Mr. Wouter Fijnaut expressed great satisfaction with the
musical prowess of Da Jewels band as well as the band’s
firm positioning to take Nigeria to the next level in music.
“This new album by the Jewels is fantastic and will
surely record a box office hit in the market both at the local
and international music scene. It practically underscores
their winning the Star Quest 2007. Star is very proud of them
and everyone that has contributed to the successful production
of the album,” he said.
In his own contribution, Senior Brand Manager Star, Mr Sampson
Oloche described the just released album Da Jewels as a chartbuster.
“Our experience with the Star Quest contest so far indicates
that lots of musical talents, waiting to be tapped, abound
in this country. We made a success of KC Presh, winners of
the maiden edition of Star Quest; We took it to the next level
with D’Accord band, here, we are on the threshold of
making history with Da Jewels, winners of the musical contest
last year.
I think the sky is the limit,” Said Oloche.
Actually, as winners of the Star Quest musical contest last
year, the six-man musical group made up of Ekuma Emmanuel,
Eghaghe Festus, Mmerife Palmira on vocals, Egbayilo Vasco,
Itemisan Gregory and Odia Julius were heavily celebrated and
elevated to the exclusive class of superstardom with a choice
accommodation in Lagos state, a family car and an eye-propping
N5 million recording deal which saw to the making of their
debut Da Jewels, unleashed into the market last weekend.
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