| Forever living dreams of
100,000 Nigerians
Wealth, health, expertise are hallmarks of FLP – Nigerian
MD
By HENRY UMAHI
Saturday, March
22, 2008
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Photo: Sun
News Publishing |
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Owning a brand new car is the dream of an average Nigerian.
But it remains a mere dream, an illusion. The harsh economic
realities on ground ensure that people do not live their dream.
Since the introduction of the Structural Adjustment Programme,
the purchasing power of Nigerians has diminished incredibly.
The people have been so thoroughly sapped over the years that
most of the things considered necessities in the past have
become luxury, except to the privileged few. Thus majority
depend on tokunboh (used) goods such as cars and household
items imported from Europe and elsewhere.
However, Forever Living Product Nigeria (FLP) Limited is making
a difference to many Nigerians, especially among its over
100,000 distributors in Nigeria by giving away brand new cars
to them. It is striving to meet the welfare and the health
needs of as many Nigerians as possible. Indeed, it is creating
profound enthusiasm and motivation for its over 100,000 registered
distributors in the country so that they can actually live
their dreams.
The health, wealth, the skills
According to the Managing Director, FLP Nigeria, Mr. Cornelius
Tay, apart from the car incentives FLP doles out to deserving
distributors, the company also celebrates its achievements
by giving them the opportunity to travel abroad and meet with
other distributors from around the world and swap some business
ideas and tips.
“Forever pays special attention to training and manpower
development as key tools in a competitive and performance-driven
market. The Forever culture ensures that all distributors
and prospective ones acquire the right skills and abilities
to enhance personal fulfillment and achieve corporate success.
Of course, the philosophy of personal recognition, motivation
and support create the inspiration needed to drive business
forward.
Tay, a brand manager and marketing communications expert explains
that the passion for quality remains the core value that define
the Forever strategy.
Nigeria’s FLP
“FLP Nigeria is part of the worldwide FLP family. Since
the company was established in 1978 in Arizona in the United
States of America, it has grown to become a global giant utilizing
the newest method of marketing goods and services –
the network system. Network marketing itself is used by many
of the world’s most successful companies today, and
involves recruiting independent marketers to join the company
and they benefit from the simple but powerful procedure whereby
the Forever branded products produced exclusively by the company
are sold directly to consumers through these independent distributors.
As a result, as much as 60 percent of Forever products’
price is made available to these independent distributors
in form of retail profits and bonuses.
In addition, the company offers several attractive incentives
to the independent distributors such as cars, travels and
trainings opportunities and seminars in various parts of the
world.
Manpower development
Forever careers are boosted by regular training programmes
organized in various parts of the world. Real personal growth
is an issue because you are the business; you work more on
yourself. Hence, Forever success principles are handed down
to generations of distributors. Our world today thrives on
knowledge. What you know and the application makes the difference
between an underachieving marketer and a distributor floating
on the wings of success. Indeed, our training and manpower
development efforts encourage our distributors to become the
best they can be even in any business climate.
In line with the organisation’s distinctive inclination
to empower and equip its distributors so that they can climb
further up the Forever golden ladder, our training programmes
and seminars offer exciting perspective in network marketing.
The lectures reveal profound marketing strategies - prospecting
and sponsoring new distributors, how to increase product sales,
how to build a solid team, how to cultivate, manage and motivate
healthy marketing teams as well as development of leadership
skills. It is total package really.
What FLP represents
FLP worldwide president, Rex Maughan was propelled by the
desire to free people from the disease of poverty and to give
them the freedom to rise above whatever their current situation
is. He believes that when people have financial independence
they can enjoy fully all that life has to offer. And he has
been able to put this particular philosophy into action by
building a world brand. Forever brand is unique in many ways
because it is 100 percent nature-based. It is all about helping
people to feel good, to look good, to think good and to give
good in the course of doing their own business. It remains
the global leader in the business in the sense that it is
the world’s largest manufacturer and distributor of
aloe vera and aloe-based products.
Responsible FLP
The group has demonstrated good recognition of the place of
corporate social responsibility anywhere it operates and consistently
identifying with society. In Nigeria, for instance, part of
our strategy of responsible corporate citizenship is to collaborate
or partner with local governments and Non-Governmental Organisations
(NGOs) to empower the rural communities and people who ordinarily
would not have opportunities for gainful employment and access
to fund. Our project offers solutions to the challenges people
face in life. We are involved in capacity building and human
resources development. FLP today is helping people in over
125 countries around the world with independent distributorship
of nearly 10 million people.
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