UBA has acquired 5 failed banks, 38,500 accounts and N7.9b private deposits –– NDIC MD
By SEUN ADESIDA
Saturday, March 29, 2008
Photo: Sun News Publishing

When the consolidation gale blew through the banking sector few years ago, some banks fell by the ay side. Their assets and lability and the management now reverted to the Nigeria Deposit Insurance Corporation (NDIC) But the head of NDIC has affirmed that many of those affected banks have been taken over. But most interesting in the acquisition game is that UBA, among all the banks has singlehandedly taken over five of the stranded banks.

UBA stands tall
NDIC boss, Mr. Ganiyu Ogunleye, revealed that: “Recently we handed over Gulf Bank and Eagle Bank both (in liquidation) to UBA and Zenith Banks respectively under the Purchase and Assumption transactions. This brings the number of banks whose private deposit liabilities have been resolved through the P&A transaction to ten banks.

P&A is a resolution transaction in which a healthy bank acquires some or all the assets of a failed bank and assumes some or all the liabilities, including all insured deposits. With the acquisition of Gulf Bank, the number of failed banks acquired, so far, by UBA has come to five. UBA had earlier acquired Trade Bank Plc, Metropolitan Bank Plc, City Express Bank and African Express Bank. By acquiring Gulf Bank, UBA has assumed N7.9bn private sector deposit liabilities, made up of 38,500 accounts.

Zenith sets acquisition pace
While Eagle Bank was the first bank to be acquired by Zenith Bank, the fact that the bank acquired the total deposit liabilities of the failed bank made the transaction a unique one. This means that all depositors, both private and public, will have full recovery of their deposits at the same time.
The acquisition by Zenith would not involve in issuance of promissory notes by the Central Bank of Nigeria since there was no funding gap. It also acquired the outstanding loans of the defunct bank. Debtors of Eagle Bank should honour their obligations and seize the opportunity to continue banking relationship with the bank for mutual benefit.
The value of the assets, which Zenith acquired was adequate to cover deposit liabilities, both private and public, the deposit liabilities as at the time Eagle Bank went into liquidation was about N890m.

Liquidated suits
NDIC had been appointed liquidator of 12 out of the 14 banks, whose licenses were revoked in January 2006. The law suits filed by the shareholders and directors of two out of the 14 banks - Fortune Bank and Societe Generale Bank – were still pending before the courts. Therefore, we cannot resolve the private deposit liabilities of the two banks until the cases in court are determined,” he said.

P&A transaction
Through P&A transaction, the private deposit liabilities of 10 failed banks, amounting to N72.5bn, had so far been resolved. This accounted for 86 per cent of the N84.5bn private deposit liabilities of 13 out of the 14 banks. At the moment, we do not have reliable information on the deposit liability of Societe Generale Bank.

Payments to depositors of four banks – Savannah Bank, Peak Merchant Bank, Societe Generale Bank and Fortune Bank – cannot be effected until the lawsuits pending before the courts are determined.
Banks should be customer-focused and appreciate that in a competitive environment consumer is king. No customer should be too small and treated shabbily, all customers be retail or corporate should be entitled to efficient and courteous service.

Consolidation induced growth
The financial sector has grown rapidly since consolidation. Indicators such as balance sheet footing, asset base, deposit liability, profit after tax and stock market capitalization have witnessed exponential growth.
Consolidation has also induced keen competition in the financial services industry which has manifested in massive advertising by banks of new products, branch network, asset base, capital base, promises of returns and services.
While the banks are increasing on all other issues but services, bank consolidation which involved mergers and acquisitions has compelled greater focus on just branding by virtually all the 25 banks.

Empty branding
In many cases, branding resulted in change of logo, or colour code. Greater preference appears to have been given to red and orange colour code. Based on our recent experience, one is compelled to ask if a brand is a combination of attributes, both tangible and intangible that serve to distinguish one product, company, service, organisation or person from another, but in the real sense of it a brand implies trust and a set of expectations.

A brand involves certain feelings in people’s mind for example, innovation, care or efficiency. We should know that while products are made in a factory, brands are made in the mind. In this regard, what feelings do banks’ brands invoke in stakeholders? If your bank’s brand does not invoke any feeling, I suggest to you take another look at your banks branding.
The banks need to work extensively on brand management, reputation management and consumer education of financial literacy outreach. For image making initiatives to be effective, banks should have a clear understanding of stakeholders’ expectations.

Bank services
In response to competition various promises have been made by our banks to their customers which they cannot boldly assert they have delivered on, and that entails a reputation risk. For example, bank cheques should be handled within five minutes, and we don’t know what infrastructure they have put in place to ensure that that promise is kept or to monitor service delivery across its branches? How many of our banks use Mystery Shoppers to monitor the efficiency of their service delivery or have effective complaints desks to expeditiously address customers concerns and complaints?

 


 

 

 

 

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