| Visafone unveils TVC
By Sun News Publishing
Thursday, March 13, 2008
With the unveiling of its much-awaited TV advert, Visafone
has once again demonstrated that, even though it is in the
business of talk, it is no stranger to action. The advert
comes as a follow-up to the print advertising blitz that saw
the company painting the pages of newspapers red and flaunting
the “Visa” challenge – Do you need a Visa?,
Have you got the Visa?, This is the Visa and Visa Granted.
Going along with these taglines one may safely say that the
TV commercial is “The Visa Comes Alive” –
a 3-dimensional, full colour upgrade from the monochromatic
print Teasers and Reveal campaign. Finally, the eager public
can see the impact of the “Visa” as it boldly
transforms the world of talk.
Shot in action-movie format, the commercial seems to have
been conceptualized to work on multiple levels of meaning:
it could be a live, high-speed trip around the world, or a
short action movie that races towards a denouement, or a mini-documentary
showcasing the spectacular beauty of the planet, displaying
as it does landmarks from across the major cities of the world.
Nigerians are already intrigued by the red Visafone comet
(symbolizing the vibrancy and excitement of the Visafone revolution)
berthing in Lagos and extending its magical touch northwards
to Abuja, the seat of Government and beyond; after conquering
the globe from London in the opening scene to Brazil, Paris,
Sydney, New York and India.
Visafone has promised to bring the joy of communication to
its subscribers, and this vision is evident in the grand excitement
with which the comet is received across the world, and the
awe inspired by its trajectory across the skies – to
the extent that, before long, it has gained a sizeable, multi-racial
band of admirers.
The suspense about the identity of the comet is kept up until
the end when Visafone fulfills its promise as the Key to the
Joy of Communication. All of this drama is heightened by the
mid-tempo la bamba sound track that audiences have come to
recognize and revel in as the Visafone theme song.
The TV commercial, currently showing on the NTA and AIT networks,
as well as on Channels TV, has also made a grand appearance
on the world’s most popular video-sharing site, YouTube.
Since the launch of its services in February 2008, Visafone
has left no one in doubt about its resolve and its ability
to transform the business of talk, and pull down all the boundaries
of communication with style. For many industry watchers it
is hard to believe that this is a company that has only just
rolled out its services.
With a subscriber base spread over 12 states and 40 cities,
and expanding rapidly, Visafone promises to offer a rich blend
of unique and innovative products as well as exciting Value
Added Services from fast connectivity to excellent voice clarity
and high speed data on the 3G internet platform.
Visafone has, with this exciting, Rev. A commercial, again
proved that analysts’ prediction that it will be one
of the telecoms company to watch in 2008 is far from mere
rhetoric. |
