| Techking
OTR tyres hit market
By Moses Akaigwe (igwemos@sunnewsonline)
Friday, August 1, 2008
Super Tyres Limited has introduced Techking brand of all-terrain
tyres otherwise known as off the road (OTR) tyres to Nigerian
market.
Solely marketed and distributed by Super Tyres Nigeria Limited,
a subsidiary of the Sun Group and an off shoot of Viramsun
Nigeria Limited, distributors of GT Radial, Double Coin, Vikrant,
Nison & Sonnit and SunGlobe range of tyres, Techking tyres
is expected to provide veritable alternative to stakeholders
in the construction and industrial sectors.
Predominantly used on industrial machines and earthmoving
equipment, Chinese-made Techking tyres is designed with great
precision to compete with OTR tyres in the premium segment.
P. Kasbekar, marketing manager, Super Tyres Limited, who presented
Techking tyres to stakeholders in the construction industry
in Ibadan South-West Nigeria, said Techking tyres is founded
by tyre industry veterans with immutable passion for research
and development integration.
He told the construction engineers that Techking tyres offer
complete OTR product line with 20 patterns and 60 models.
Kasbekar, who was joined at the presentation by AllanWang
Zhigang, project engineer
Techking Tyres Limited, China noted that the Techking brand
of tyres is specially designed to offer value for money. Techking,
according to Zhigang, also attaches importance to product
quality.
“With this thought deep in mind, Techking sources all
its steel cord from Bekaert of Belgium and Kiswire of South
Korea, while its natural rubber is sourced only from Malaysia
and carbon black from Carbot, USA.
A certified partner of OE, Bell and MXY, Techking tyres seeks
to build win-win cooperation with selective top industry players
in each territory.
Instead of soliciting orders from whoever can place an order,
Techking selects the right partners and supports each other
to win a better position in the industry Zhigang, said.
Techking tyres is an ISO9000, CCC, DOT, ECE and INMETRO certified
brand and is sold in all the continents including developed
countries of the world.
The introduction of Techking tyres to Nigeria is expected
to fill the vacuum already created in the OTR tyre segment
that is marred by insufficient supply especially now that
demand for tyres has been unprecedented.
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