| EXCLUSIVE CLUB
...Celtel Nigeria targets the elite club
By SOLA FANAWOPO
Wednesday, March 12, 2008
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Mike
Foley, Chief Commercial Officer, Celtel Nigeria, presenting
award to Kehinde Durosinmi Etti, Deputy Managing Director,
Skye Bank, winner of Celtel Exclusive Club Cruise during
the launch of Celtel Exclusive Club and Blackberry launch
held at Victoria Crown Hotel, Lagos
Photo: Sun News Publishing
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Celtel Nigeria last week demonstrated that its network is
not for the poor masses alone. The pan-African mobile service
providers inaugurated what it terms an Exclusive Club in the
Nigerian market.
The Exclusive Club is not a social club in generic terms.
Rather it is a designed special package for its customers.
“We call it the Exclusive Club. It is, indeed, exclusive
because it features a unique pool of customers,” Mr
Bayo Ligali, the Managing Director and Chief Executive Officer
of the company, explained.
According to him, The Exclusive Club perfectly combines the
attributes of a loyalty scheme and a reward programme. He
said: “Membership of the Exclusive Club is expected
to give our high net-worth customers access to preferential
treatment and a number of benefits including attractive discounts
in several outlets belonging to our strategic partners.
“This is in addition to the standard benefits you normally
enjoy as a post-paid customer, which includes free emergency
rescue service available by dialling 199 on the Celtel Network.”
In 2008, we are committing another $1billion to making a final
push for world class Quality of Service. We plan to grow our
base stations from 3,100 at the end of 2007 to over 4,000
by the end of this year. The construction of our 4,000 km
fibre optic backbone and extension of our microwave backbone
from 3,000km to 5,000km are top priorities this year.
We are also investing $10 million in building a Network Monitoring
Centre, which will be completed by the end of the year. This
will enable us achieve real-time fault detection and rectification
in our operations. Recently, we concluded a massive generator
swap and dualization in Lagos, and the project is currently
ongoing in other regions.
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