Edith Iloka: A helping
hand for brides
By CHRISTOPHER OJI
Tuesday, March 4, 2008
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• Edith
Iloka
Photo: Sun News Publishing |
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Edith Iloka is the Managing director of TOCEE Bridal and
Interior decorators. The outfit, which is one of the biggest
bridal homes in Enugu commenced business in 1994. It is indeed
a large home for sophisticated wedding gowns for rent as well
as for sale.
For Iloka it has been a worthwhile experience in the past
14 years. "We are also into cake designing, catering
services, rentals and all kinds of decoration. In addition,
we have the school of fashion designing which has an edge
when it comes to creativity", Iloka informs.
"What makes me happy is the fact that TOCEE has become
a household name when it comes to event marketing and planning.
We have a set of personnel who are quite efficient. In addition,
we also have about 50 apprentices who are also very efficient
on the job".
Interestingly, the bridal home started with only one staff
in 1994. " We always have students of Home Economics
and other related fields coming to us for industrial attachments.
Here, they acquire a wide spectrum of knowledge concerning
what they learnt about theoretically.
"There is no week that glides by without our services
not being heavily booked. We offer a lot of catering services
every week. I must say this is the most vibrant aspect of
the business. This informs why we travel to all the nooks
and crannies of this country. The list includes Lagos, Onitsha,
Owerri and Aba."
What gives Iloka joy is when she is given a task and she handles
it satisfactorily. "A lot of people marvel at the rate
of progress that we have made so far in the business. Interestingly,
we have become mother of so many bridal homes in Enugu. A
lot of those who have served with us now are independent and
running their own unique bridal homes".
To buttress her conviction about the business, Iloka quotes
copiously from the Holy Book. "I will always put my trust
in the Lord. In Psalms 89 vs. 34, the Lord says, ‘My
covenant will not break, nor alter the things that has gone
out of my lips.’ I have a covenant with the Lord on
prosperity and He has not failed me once."
Going down memory lane, Iloka takes you through her days at
the University of Nigeria, Nsukka, and how she rediscovered
her hidden talents. "So, I know that this business is
God’s architectural handiwork. It is something that
comes natural for me and I am at my best any time".
Even though, she is happy with the progress made so far, Iloka
believes that there are still so many opportunities that have
not been explored. "I did not just delve into the business
because it is paying. Rather I saw a vacuum on the imminent
needs of the youths and people of poise and taste. So I rose
quickly to meet these needs as well as carve a niche for myself."
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