Guinness unveils new
Satzenbrau
By Sun
News Publishing
Wednesday,
November 29, 2006
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PHOTO:
Sun News Publishing |
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Amid pomp and ceremony, Satzenbrau, a premium Pilsner lager
beer, made history in Nigeria by delivering what has been
described as the country’s biggest launch event.
In over 16 cities across the country, including Lagos, Abuja,
Port Harcourt, Jos, Enugu, Ibadan, Benin, Warri and Asaba
and with at least 10,000 in attendance, Guinness Nigeria Plc
simultaneously unveiled the first Pilsner lager beer
Managing Director of the company, Mr Keith Taylor, told an
enthusiastic audience at the Lagos event that the new proposition
is an experience beyond words.
The new Satzenbrau, he said, is a unique product packaged
in a new bottle, a new label and brewed with cutting edge
technology from the finest natural ingredients.
By bringing Satzenbrau to the Nigerian market, Taylor said
Guinness is providing the country an opportunity to enjoy
a top quality product that has been very successful around
the world.
He said Satzenbrau brings to the marketplace the Pilsner lager
tradition, a heritage that has redefined the taste of better,
clean, crisp and refreshing beer.
Pilsner beer can be traced back to the ancient city of Plzen
situated in the German-speaking province of Bohemian kingdom
now the Czech Republic. The birth of Pilsner beer was as a
result of a call for a better quality and premium beer. There
was a revolution against the beers at the time, consumers
at that time complained about the state of beers then which
were top-fermented, cloudy and unpleasant.
The citizens, brewers and maltsters of Plzen formed a brewer's
guild called the People's Brewery of Pilsen, and after years
of hard work, research.
In appearance, the new brand has an attractive rich burnished
gold colour with a clear brilliant appearance and a dense
long-lasting, foamy white head. Furthermore, the flavor, is
soft and rounded bitterness, prominent but never harsh with
a pleasant aftertaste.
According to some individuals who were at the event and those
who have tasted the new lager, the strength of the Satzenbrau
lies in the fact that it does not come with hangover. Equally
too, the packaging, which is stylish and very creative, is
a new addition and innovation to beer branding, which many
say, will be difficult to replicate.
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