AP repackages lubricants,
as winners emerge in sales promo
By LOUIS IBA
Thursday,
April 12, 2007
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PHOTO: Sun News Publishing |
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African Petroleum Plc has announced plans
to introduce its various lubricant brands in 1-litre, and 5-litre when its 50,000
metric tons per annum capacity lubricating oil blending plant comes on stream.
The plant –an ultra modern facility with two fully automated packaging lines
for lubricants will cost the company about N450million.
Managing Director
of the company, Mr. Zira Maigadi who disclosed this at the ground of the final
draws for the Customer Sale Promotion held in Lagos last Friday.
Maigadi
described the promotion as one of the ways the company intended to reward customers
for the unwavering loyalty over the years to lubricant brands from the company’s
stable such as Visco 2000, AP Heavy Duty SEA 40, Gear Oil E90, Super V, Energol
and Vanellus.
He said due to the fuel scarcity and rowdiness caused by
the long queues at retail outlets during the yuletide and earlier this year, the
promotion had to be extended from March 7 to March 31, 2007 to ensure that all
customers fully maximize the benefits of the promotion.
Maigadi said the
promotion marked the evolution of AP’s brands in the steady progress towards
the total repositioning of the company for optimal performance and profitability.
Mr.
Victor Gold, a resident of Onitsha has emerged the winner of a Sunny Nissan Ex
Saloon Car, the star prize for the Consumer Sales Promotion organised by African
Petroleum Plc. Ten other people went home with consolation prizes of Jincheng
Motorcycles.
The star prize draw was picked by Chief Rasheed Gbadamosi, Chairman
of Petroleum Products Pricing Regulatory Agency (PPPRA).
“In our
resolve to improve our capacity, we have invested about N450million in the upgrade
of our 50,000 metric tonnes per annum capacity lubricating oil blending plant
in Apapa, Lagos.
On completion, the plant would become an ultra modern
facility with two fully automated packaging lines for lubricants which will see
AP packaging its premium lubricants grades in 1-litre and 5-litre packs in addition
to the existing 4-litre packs,” he said.
“We are also in the
process of installing a new and fully automated drum filling line for our lubricants
to ensure that we adequately meet the increasing demands of our industrial customers,”
he said.
According to him, the company remains poised to lead
the market, with innovative and market-facing provision of high quality products
and services to the diverse and discerning markets in Nigeria and abroad.
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