■ As brand celebrates 10th year with launch of selfie camera phone
By OLABISI OLALEYE
Over 1,300 students have benefited directly from itel mobile education support initiative. The Marketing Communications Manager of itel mobile, Mr. Oke Umurhohwo, disclosed this to journalists in Lagos during launch of itel selfie camera phones to mark the 10th anniversary of the brand.
Umurhohwo said the brand has positioned itself in Africa by empowering everyone with seamless mobile communication through reliable, trendy and affordable mobile devices.
According to him, over the past decade, the brand has become a household name in the industry spreading its tentacles to over 50 countries across the globe, noting that, “ in 2016, itel sold a landmark of 50 million devices, to become the top mobile brand in Africa”.
The reason for this success, he attributed to the understanding of the major needs of African consumers without compromising on quality, saying, “itel has always put the customers at the forefront of their business.
“We believe that by providing customers with affordable, reliable and trendy mobile devices, we can allow more people to get connected with the rest of the world in an efficient way.
“With such belief in mind, itel is continually making efforts to get close to customers and understand their needs and expectations in various ways, so as to continue to meet their expectations.”
Umurhohwo added that the company has a robust corporate social responsibility, and this he noted has endeared it in the hearts of Nigerians.
“Giving back to the community is also at the core of itel Mobile’s philosophy. This has made the brand develop a robust CSR policy on education via the, “Love Always On” initiative. Through the Love Always On campaign, various life-touching projects geared towards empowering pupils and students in different schools were carried out. “Some of such projects include provision of education materials to school children, scholarships to brilliant students, as well as sponsorship of different student events across different tertiary institutions.
“As at October, 2017, over 1,300 students have benefited directly from itel mobile education support initiative”, Umurhowho said.
The brand’s marketing communications manager further noted that, “ judging by the itel mobile trajectory, it is hard not to be excitement for what the brand intend to achieve in the future. This can be seen today with launch of three new models S32, S32 LTE and S12; a clear upgrade on previous products. The three new models all come with Dual selfie.