Premium lager and official sponsor of the English Premier League and the Spanish La Liga, Budweiser, has fulfilled its promise to reward three consumers with the grand prize of a brand-new, luxury Mercedes-Benz each in its Smooth Kick-off campaign.
Budweiser is one of the leading products of International Breweries Plc, a proud part of AB InBev, the world’s largest brewers, with over 400 beer brands.
The car presentation ceremony spanned two days to control crowd as organisers adhered strictly to government’s COVID-19 regulations regarding gatherings.
The event, which held on Thursday and Friday, March 25 and 26, 2021, at the Xovar Lounge in Lekki, Lagos, was attended by Budweiser brand ambassador and media personality, Ebuka Obi-Uchendu, pressmen, and well-wishers.
The marketing team presented the car keys to Oluwadamilola Oyeleke on Day 1, while marketing director, International Breweries Plc, Tolulope Adedeji, presented the keys to the automobiles to the duo of Udochukwu Osuagwu and Emmanuel Effiong on Day 2.
In her address, Adedeji noted that the promo, which commenced in November 2020, has culminated in the emergence of the grand prize winners, as promised by Budweiser.
One of the winners, Osuagwu, who got the news that he had won one of the Mercedes-Benz cars via a phone call from Ebuka, described the news as one of the best he has ever received. The self-professed lover of Budweiser thanked the Budweiser team and International Breweries Plc for their generosity.
Effiong and Oyeleke also expressed their delight at being named winners of the luxury car. The duo won from their Abuja and Lagos residences, respectively.
Effiong described the moment he received the grand prize as “unforgettable,” lauding Budweiser for being a brand that always exudes class in everything it does, while Oyeleke said Budweiser lived up to its name as “The King of Beers.”
Speaking at the car presentation, marketing manager, Budweiser, Olajumoke Okikiolu, disclosed that Budweiser Smooth Kick-off promo also recorded many winners of the recently released ultra-sophisticated PlayStation 5 console, which boasts of features such as the ultra-high-speed SSD, deeper immersion with support for haptic feedback, adaptive triggers, and 3D audios as well as Budweiser football jerseys autographed by the legendary Lionel Messi.
“We go all out to put a smile on the faces of our loyal consumers because they deserve it and we will not rest on our oars to keep being the premium, dependable brand they have come to know and love,” Okikiolu said.