After an adorable video with social media superstar Charli D’Amelio went viral, The Thompson Family found instant fame on TikTok. The three dancing Thompson kids have captured 428,000 likes and 82,300 followers in record time, and it has been a little overwhelming for the family. Here, they share the 3 techniques they are using to acclimate to this explosive growth and prepare the family for a life in the spotlight.
Be Mindful Of Your Actions
Fame can be fickle and rob you of your autonomy. The entire Thompson Family, including the children, have many eyes on them. They are aware of this and understand the importance of balancing fame and safety. They are also mindful of the fact that everything they do and say can come under a microscope and they have opened themselves up to the online community, which could be brutal. The family understands that they should be careful with their words and actions as one faux pas can lead to controversy and/or cancellation. For the sake of safety, they are just keeping a watchful eye as they want to enjoy their fame rather than hide from it.
Be Consistent
The Thompsons know that in order to retain and increase their followers, they must stay consistent. They have built a brand around their dancing kids, and they are sticking with it. After all, it can be a universally appealing platform without crossing any lines or being inappropriate. Fame can change a brand, so The Thompsons are determined to keep making dance videos and keep their fans happy. As this is neutral content, the family does not see any reason to act or speak in a certain way as this is not necessarily required for delivering great clips. They have discovered how to be people-pleasers and will not be deviating from their successful path.
Be Prepared
Needless to say, things have changed a little for the Thompson family. Their overnight fame was not expected and it took some time to figure out how to manage it. They advise that in the event you are seeking social media stardom, be prepared to manage it. This means tons of direct messages, massive number of new followers, and countless comments. Remember, the online community can be brutal and there are trolls en masse out there. You will see negative comments, but do not react quickly. One of the most important things you need to keep in mind is never feed the trolls.
If you are trying to grow your digital footprint or have achieved sudden growth, the Thompsons are a great example of how to manage your newfound fame. Just remember, you can’t please everyone, so focus on those who actually enjoy your content rather than attempting to win over those who don’t.