Utilizing his expertise in one of the most unconventional business ventures, Erdem Bozkurt started his career in the rosary business by working as an apprentice for his father. For Erdem, being in the rosary business is more about an expression of his emotions and less about doing business. He sells the best rosaries online and has garnered significant revenues. He is an inspiration to others who seek to follow in his footsteps.
Keep a tab on your customers
Erdem believes that knowing your market is key to growing your online business. Your target customers will give you all the revenue. Hence, doing basic research on the traits of your target customers is essential to reach them while selling any product online.
The world is your marketplace
It is always a good idea to expand your reach and consider the whole world as your marketplace. In the absence of a retail store, online businesses have an edge due to the very fact that a seller can reach out to anyone irrespective of their locational preference. If a seller restricts the reach of his goods to her preferred location, then she is limiting opportunities to garner revenues. Technological advancements in logistics and transactions has made it very easy for people to undertake selling goods through e-commerce.
Make customers do the talking
One of the predominant, effective, and efficient methods to grow your business online is to ensure that people are speaking about it and posting reviews. As a seller, you can also arrange for media coverage so that your potential customers can get to know about your products before they find those of your competitors. Techniques like influencer marketing, press releases, blog posting, and social media marketing are new-age initiatives that sellers of the 21st century can use to scale their businesses online.
Know your loopholes
Every business has a few bottlenecks that cause speed breaks. It is important to identify those bottlenecks and address them before it’s too late. For instance, for those with employees in different parts of the world, project management software can help in team collaboration effectively. It is also a good idea to audit your inventory to know which are the products that are selling fast and which tend to lie idle in the inventory. This will help you get a reality check on the market needs and what needs to be done to prevent stock pileup.
Erdem is the rosary master considered the top choice for people who are seeking to buy rosaries. He processes and sells the best quality, natural, and legal rosaries. He conducts Facebook and Instagram lives to tell people about his products and how one can reach out to buy rosaries from him. Through effective social media marketing, Erdem has multiplied his business manifold over the last few years.