Sales growth strategist and accomplished product development expert, Smart Emmanuel has revealed ability to produce acquire data remains the secret of his success.
Emmanuel who has worked with Oil and Gas firm, Petrochemicals industry and host of others, ventured into sales at age 18 after leading a team of seven starlets comprising of five undergraduates and two graduates. The team commenced with product development firm named Cacophony Solutions before using the media in luring over fifteen thousand listeners form Lagos and Ondo State capital, Akure.
Speaking on his enviable success, the sales strategist hinted no business can grow without the use of accurate data. He however stated his experience and exposure on the job has seen him executed a lot of project which yielded positive result.
“ I started my 13 years sales growth and product development strategy career in 2008 with Cacophony Solutions, a firm I co-founded with my friend, Solomon Oni. I led the company to research low capital and profitable business ideas that the average African can start. We trained over 1000 entrepreneurs using data from our research work in 2011. We used TV, Radio and print to reach thousands of people. Five years after settling up Cacophony, I moved into the oil and gas industry. I was able to secured AGO supply contracts with Bankers Warehouse Plc and partnered with a friend at Ennybeth 360 and Afmys Mega Petrochemical Limited who banked on me to supply over $1.6million product within the space of six years.
“ I was able to achieved all this because with the use of accurate data. I decided to accurate my sales experience and use my learnings and that of other successful companies. There can not be consistency in sales without strong sales systems, real value and acquire data,” he expressed.
Adding to his success, Emmanuel worked with Fastizers Food and Confectionary Limited where he served as senior manager, strategist, sales and business developer. In his hey days with the outlet, he was able to grew sales by an impressive 87% within a month. He also led the creation, design and launch of West Africa’s selling cookie brand, Nibit Mini Snacks and went on with a variety of confectioneries companies.