By Chinenye Anuforo
The executive director, Growth and Partnerships, at Itex Integrated Services, Adekunle Adebiyi, recently joined a host of notable business experts at the Africa Revenue Summit (AFRES) for 2022 to lend his voice to the need for African entrepreneurs to embrace an innovative mindset in order to contribute to the economic development of the continent. This was outlined during an interactive session aimed at ensuring that entrepreneurs across Africa learn contemporary trends in driving revenue growth, irrespective of the industries they operate in.
The session, which was titled “The Mindset that Wins,” stirred conversations around the need for African organisations, including small and medium-sized enterprises (SMEs), to develop a winning mindset to navigate through the challenges of the economies they operate in. This is because it plays a pivotal role in helping business enterprises effectively align their sales and marketing strategies with their overall organisational goal in order to upscale their revenue outcomes.
Commenting on the essence of adopting the culture of possessing a winning mindset, Adebiyi noted that organisations that are regarded as being sustainable across the global business ecosystem are those that have embraced contemporary business strategies and technologies to upscale their business operations. This, therefore, has a positive impact on their revenue generation capacities. This is made further evident when he said, “Organisations, including SMEs, that intend to operate sustainably must be willing to have a winning mindset. This is because it has a positive correlation with the bottom line of financial performance.”
However, he emphasized the need for business owners across the continent, particularly within Nigeria, to embrace the culture of collaboration.