Globacom Chairman, Dr. Mike Adenuga Jr. has harped on the need for parents to bestow traditional cultural values of the Nigerian ethnic nations on their offsprings in order to preserve the unity and social cohesion taught by cultural events like the Ojude Oba festival.
Dr. Adenuga, whose company, Globacom, has sponsored Ojude Oba Festival in the past ten years as part of its Glo Heritage Series, said this in a goodwill message at the Ojude Oba festival celebrated on Wednesday in Ijebu Ode, Ogun State.
He noted that unless parents took it upon themselves to propagate the values behind cultural events, the next generation may consider the festivals fetish or insignificant and thereby jettison them.
Dr. Adenuga said the theme of this year’s celebration, “Ojude Oba: Our Culture, Our Pride”, briefly captures the societal relevance of the festival within the current milieu and represents a common resolve to ensure that its essence is cascaded to the next generation as a source of pride and honour for the Ijebu race.
Represented at the event by the Commercial Coordinator, Business Enterprise, Mr. Folu Aderibigbe, the business mogul and culture enthusiast recalled that, “over the years, Ojude Oba has remained not only a point of crystallisation and social re-engineering; it is as, well an avenue for the constellation of ideas and initiatives that are geared towards prompting the growth of the society and the wellness of its people”.
He declared that unless the next generation understood the significance of the festival, it stood the risk of being relegated into oblivion, especially in the light of the growing penchant for Western cultures by the Nigerian youth.
According to him, Ojude Oba is also an exhibition platform to display the cultural wealth of the people and the values that unite them and has assumed the role of a social melting pot, where all divergent issues affecting the lives of the people are processed, congealed and digested.
He said it also provided a platform where the sons and daughters of Ijebuland both at home and abroad are reminded of their collective responsibility as, active players in the socio-economic growth of the geographical space known as Ijebuland.
The Awujale of Ijebuland, Oba Sikiru Kayode Adetona gave kudos to Globacom for its commitment to the promotion of cultures and traditions in Nigeria through its Heritage Series.