By Bolaji Okunola
Organisers of Beauty West Africa, has confirmed that this year’s edition will hosts over 220 exhibitors across three halls at the Landmark Event Centre, Victoria Island, Lagos.
The exhibition billed for November 29 to December 1 will see exhibitors coming from around the world to do business with Nigeria’s beauty, hair and cosmetics outfits.
With fourth edition gathering momentum, host, BtoB Events which runs a portfolio of leading trade exhibitions, hinted all hands are on deck to see this year’s show supercede previous events. Speaking ahead of the occasion, Managing Director, Jamie Hill stated he will be looking forward to greeting exhibitors across the nation.
“Beauty West Africa 2022 will welcome a record number of Nigerian exhibitors, which is a testament to the entrepreneurial spirit of the Nigerian people and sector,” says Hill. “Despite various challenges being faced in the local economy such as inflation and devaluation of the Naira, Nigerian businesses are actively continuing to invest in activities designed to boost their revenue and exporting capacities.”
In a similer vein, Hill, revealed official pavilions will be present from Indonesia, South Africa, Senegal, Pakistan, and Egypt. “We are delighted to welcome national pavilions from no less than 5 countries at this year’s exhibition and conference, furthering our mission to bring the world of beauty to Nigeria.”
In addition to the meeting with a wide range of exhibitors, attractions that will draw visitors to the event include seminars, demonstrations and a beauty conference, as well as visits by key beauty celebrities and influencers.