International committee of All Africa Music Awards (AFRIMA), in partnership with the African Union Commission (AUC), has appointed Salif ‘A’salfo’ Traoré as country director of Côte D’Ivoire, West Africa for AFRIMA.
The appointment was announced in Casablanca, Kingdom of Morocco following the unanimous decision of AFRIMA international committee.
According to the Manager, Brand and Communication, Zineb Seyad, “the core of AFRIMA’s mandate is to unify the African continent through music, and the role of the country director in achieving these objectives is key.
“Thus, the appointment of Traore is a significant, strategic step in the right direction specifically for the African creative industry and largely, the continent, as he possesses the skills and fortitude to contribute towards realising AFRIMA vision.”
The appointment comes as no surprise as Mr. Traoré is acknowledged as a giant in the African music and creative industry; his experience in music as a musician, songwriter, producer, and record label owner spans over 20 years.
His band, Magic System, in 1999, pioneered a new sound in the Ivorian music scene, recorded a song ‘1er Gaou’, which became a smash in Africa and France three years later. The song meant the breakthrough of the little-known Magic System and setting the pace for a new generation of music in Côte D’Ivoire and Africa.
The country director plays a key role in the AFRIMA international committee comprehensive and stakeholders-based approach through a high level of strategic leadership and partnership.