Alessandro Li, aka Alex L.J., feels there are two types of people in this world: those who cry and those who sell them handkerchiefs. L.J. was determined to be in the latter category as he found a lucrative unseen opportunity when the COVID-19 pandemic struck.
Born in Italy in 1992, this entrepreneur studied in Vancouver and Shanghai before taking the role of director at a consulting and brokerage company. Alex worked with Chinese and European clients, including companies in China that were leading figures in their sectors. Business was good, and Alex was getting impressive results until the pandemic brought things to a grinding halt.
Like countless others, Alex found his livelihood severely disrupted. COVID restrictions limited his work to a standstill, but this magnate spotted a new opportunity. Quickly realizing Europe needed medical equipment that was in high demand and low supply, Alex founded the L.J. Group SRL. Today, this company brings in nearly ten million euros a month selling nitrile gloves, protective masks, and COVID tests.
These essential items are sourced from Alex’s contacts in China and Italy. They are then sold to government agencies, private companies, international groups, supermarket chains, and pharmaceutical distributors. Thanks to Alex’s extensive network, Alex L.J. has high-return agreements with prominent figures in this critical industry.
Alex L.J. has never been one to live in a comfort zone and strived to do something different than his peers. These characteristics led him to see an opportunity in a crisis and act. He did not idly sit due to work restrictions that stemmed from the pandemic. Alex identified and filled a market need, one of the trademarks of the most successful entrepreneurs.
His message to others: be determined to stand out and realize that life can change at any moment. In short, expect the unexpected and be ready for what you don’t see coming.