Comedians all over the country have commended MTN Nigeria for introducing an innovative digital comedy platform tagged: Comedy+. They all agreed that it is a move that will boost Nigeria’s comedy industry.
Comedy+ is the first digital platform to aggregate indigenous comedy content, and will serve as a source of income for comedians as well as ensure on-demand access to comedy content for subscribers.
Top comedians who witnessed the launch of Comedy+ in Lagos recently included Ali Baba, Opa Williams, Koffi, Saka, Nedu, Ushbebe, Emmaohmygod, Senator, Etinosa, Longman comedian, MC Shakara, Stillringing, Mark Angel, Monica Friday, Wofaifada, Josh2funny, Ebiye, Deeone, Bellokreb, and Romeowj among others.
Speaking on the initiative, veteran comedian, Ali Baba, described it as a very welcome development that is coming at a time when the comedy industry is in dire need of re-organisation.
“We are very happy to welcome this platform. MTN has done well by introducing this platform at a time when Nigerian comedians are feeling short-changed. The value proposition is exciting and Nigerian comedians will benefit immensely from it. It will provide an avenue for upcoming talents to also showcase themselves, but the ultimate beneficiaries are the Nigerian fans who always want to hear their comedians perform,” he stressed.
Also commenting on the app, ace producer and pioneer of the successful comedy show, Night of a Thousand Laughs, Opa Williams, said: “It’s really heartwarming to see this happen. MTN has done an amazing thing for comedy. It is evidence that comedy is growing and getting the right recognition.”
At the event, both comedians were presented with special recognition awards for their immense contributions to the growth of comedy in Nigeria.
Speaking earlier, however, General Manager, Brands and Communications, MTN Nigeria, Richard Iweanoge said that the introduction of the app aligns with MTN’s mandate of providing life-enriching products and services for subscribers.
“The launch of this unique platform is borne out of the need to fill the yawning gap in the comedy sector. Comedy in Nigeria is fast assuming a critical position given its exponential growth and there is a need for us to harness the potentials of the sector and ensure that there is mutual benefit for all the key stakeholders,” he explained.
Iweanoge further said that the Comedy+ platform would ride on the blueprint of its successful sister app, Music+ which is today Africa’s largest digital music service.
While reeling out the benefits of the unique app, Iweanoge stressed that Comedy+ subscribers will have access to tons of comedy contents by simply downloading the app on their mobile phones from the respective app stores or by simply sending COMEDY to 2100. He added that a 1-month free access period is available upon first time download and log in while subsequent access is subscription-based.