By AYO ALONGE
Popular Yoruba actor, Femi Adebayo, has bagged yet another endorsement deal with a real estate firm, Kayode Obembe & Co. Limited. He was recently unveiled as the face of the company’s products during a ceremony in Lagos.
Although Adebayo wouldn’t disclose the monetary worth of the deal, he revealed that he chose to identify with the company because of its brand equity.
“I feel this is another opportunity for me to showcase my brand with what this platform has to give to society. I am glad to identify with Kayode Obembe & Co,” he said.
How would he reconcile his new deal with other endorsements that he has considering his numerous engagements: “For now, I am more focused on the special assistant job and I have always been juggling my career and family and it has always come out well and I think this is more flexible because I now have the opportunity to go to the office and return home except when I have so much to do.”
Defending the choice of Femi Adebayo, the Chief Executive Officer of the company, Kayode Obembe, said the platform decided to identify with his brand because it felt it could leverage on it.