Nigeria has always been a forerunner in catering to the entertainment and hospitality needs of its citizens. This has made the BOI (Bank of Industry) collaborate with the Purple Group to provide for the infrastructural development of the hospitality, entertainment, and retail industries.
Introduction To Project PurpleLekki
Purple Group is into the infrastructural development in Nigeria and is the developer of the famous Maryland Mall. They have recently announced another sturdy project, namely PurpleLekki, in the Lekki Phase- I in the Lagos region. They have joined hands with the Bank of Industry to provide a boost in Nigeria and the Lagos regions for the entertainment and retail industry. The Purple Group is known for its Maryland Mall, now known as the “PurpleMaryland,” which has an exotic shopping hotspot and the leading entertainment and retail center in the Maryland area of the Lagos region.
The new strategic partnership of the Bank of Industry and Keystone Bank, and the Purple Group will provide a refreshing flavor to families and the community to enjoy the entertainment sectors. The Nigerians are known for their ‘entertainment patronage’, so their film industry and gaming industry are on the top-notch levels. You can see the citizens of the country enjoying the gaming especially playing the casino slots, if not offline, then they choose the reputed online sites. The players can choose to play at the Casimba Slots to find the popular live dealer games. Whether it’s cinema, hospitality, or the gaming industry, the Nigerians have a flair for everything.
This has given way to the PurpleLekki project based in Lagos, and the public and private sectors have signed an agreement to complete it. The project is scheduled to end by 2022, and it will be built with state-of-art interior and exterior pieces, driven by cutting-edge technology. The future expectation that the builders of this project have is when it will be fully functional and complete, this will in no time emerge as the Mecca for the Nollywood producers, managers, patrons, and players.
The PurpleLekki will both emerge as the site to shoot the blockbuster Nollywood movies, and even there will be a provision to release them for the audience too. Mr. Olayide Agboola, CEO of the Purple Group, stated, “The construction work of the PurpleLekki project is confirmed, and the project will end in an 18-months time. The development of the mixed-use center in the upper-middle-class area in the Lekki, Lagos region has also started. This is one of our biggest projects that will occupy 10,000 sq. meters and will have seven to eight floors. They will have retail, entertainment, and hospitality zones.”
Impact Of PurpleLekki Project
The PurpleLekki project, after its completion, will make a cultural impact on the people of Lagos and Nigeria. It will also create a socio-economic impact as it will be providing 2,500 more direct and indirect jobs for the people that will help these groups mark their presence in society.
This integrated hospitality, entertainment, and retail project ‘PurpleLekki’ will provide enchanting features in this current vogue of global high-end pieces. As urbanization is on the rise in the country, this culturally and socially mixed project will help use the scarce land. It will also provide sustainable and varied experiences to the visitors and occupants of this project. The vision of the Purple Group and the BOI is to create a connected community with co-working professionals, extended stays, and short-stay guests.