There has never been a consensus as to what beauty and style entail. Just as beauty means different things to different people, so does style but many agree they both go hand in glove even when they are two different elements expressing two different essences.
For the Founder and Chief Executive Officer of the Rixari Skin Secrets , Rita Chika Ebigbagha both beauty and style are the future of modern society.
She let the cat out of the bag while she was explaining what prompted her into focusing on the beauty and style industry.
She began, “We are in a dynamic society where culture changes from the traditional nuclear indoor lifestyle to a more outgoing socially demanding one. The more people socialize, the more the increasing internal drive for societal acceptance and validation through one’s looks, beauty, glamour and style.”
Adding, “The first point of glamour, beauty and style is found in the radiance of the skin. The modern society anchors its success on style. In our contemporary society, almost everything is judged by its aesthetics. The first thing that attracts anyone is his or her beauty and style.
“ Aside from my innate talent for enhancing people’s beauty which I noticed from age 9, what really prompted me into this industry is the joy I derive seeing people transform from a less attractive state to a center of attraction. Beauty and style is the future of the modern society.”
Speaking further, she explains the difference between beauty and style, drawing the correlation between the two.
“Simply put, beauty means attractiveness while Style means taste. One can be attractive yet has no class, taste or desire to maintain and retain the beauty. It is very easy to achieve both that is why we have the skincare industry to help merge both.
“The duty of aestheticians is to help bring out the beauty and sustain a class/style by retaining, maintaining and improving the beauty,” she declares.
Rita Chika Ebigbagha has had several training in skincare, both locally and internationally of which she has certificates in Cosmetics Formulation, Mesotherapy, Laser Operations and general aesthetics.
Rixari Skin Secrets has done numerous treatments with testimonies all over the internet both within and outside Nigeria. The company unarguably has the best skincare products for the treatment of sunburn, dark eye circles, acne, warts, moles, stretch marks, dark knuckles, dark spots, etc. The company has over 96 different products well formulated and very effective.
“We also render the best services like facial treatment, body polishing, instant mole/wart removal, etc. There are several testimonies to prove our expertise. Our testimonies make us outstanding,” says Rita Chika Ebigbagha.
Rita Chika Ebigbagha is an alumnus of Federal University of Owerri with a degree in Agricultural Economics and presently undergoing her Masters degree in Business Administration.
She was born in Abuja, Kubwa, Federal Capital Territory. She hails from Obowo, Imo State