BetKing, leading sports, and digital entertainment company in Nigeria, has announced the conclusion of the first edition of its “Month of Good” campaign, which was geared toward driving environmental sustainability in Nigeria.
The month-long campaign that launched on the 18th of April, 2022, was anchored on the company’s commitment to positively impacting lives within communities they operate and beyond.
Through partnerships with two prominent non-governmental organisations (NGOs) – Market Doctors and the African Clean-Up Initiative (ACI), the campaign supported medical outreach across major cities such as Lagos, Ibadan, Abuja, Benin, Enugu, Port Harcourt, and Anambra; and beach fronts and drainage clean-up activities within some of these cities.
Speaking about the campaign, Gossy Ukanwoke, Managing Director, KingMakers, said: “At BetKing, we are deeply passionate about doing good and impacting the lives of people around us. We are thrilled to have embarked on the Month of Good campaign to help provide relief through medical support and health and wellness initiatives in the target communities through a 360 approach that involved collaboration from all our key stakeholders – employees, agents, and customers. We are thankful for the support in making this a success and we look forward to revisiting this project in the coming year.”
“When we look around, we see opportunities to support communities with basic amenities that can help to change lives. We want to use this avenue to encourage like-minded organisations and individuals to also play a part by giving back or performing acts of goodwill to aid sustainable development in the country. BetKing Cares, and as a responsible corporate, we will continue to sponsor and drive more initiatives that contribute to a good cause.” he added.
Commending BetKing for this initiative, Dr. Yetunde Ayo-Oyalowo, the Founder of Market Doctors described the campaign as a remarkable gesture toward aiding health and wellness in Nigeria. She said: “We laud BetKing’s efforts in supporting the medical sector with relief materials and access to health education and tests, which is a great step toward addressing some of the gaps in the health infrastructure in some of these communities. This project shows that BetKing cares about the communities within which it operates, and we are grateful to have worked with the team to bring the project to fruition.”
The Month of Good campaign included medical outreaches to provide health education, free health screening for Malaria, blood pressure, eye tests, and the provision of basic drugs at selected agents’ shops across the targeted cities. For the clean-up activities, BetKing employees across Nigeria teamed up with ACI for clean-up exercises at Alpha, Okun-Ajah, and Elegushi beaches in Lagos, as well as market and drainages in cities within Benin, PH, Abuja, amongst many others. BetKing aims to continue to roll out community-driven initiatives under this campaign to continue to give back to society.