Black Purist Media, a Lagos-based agency specialized in strategy and integrated marketing communications, has been officially renamed Black Purist ECOWAS (Black Purist ECO Ltd).
As contained in a media release issued on recently, this rebrand includes, among others, a new name, website, a logo update and shared symbol.
This rebrand is coming fast on the heels of its long-term commitment to remote working and recent re-launch as an International Development Consulting Firm.
Black Purist ECOWAS announced the appointment of Mitterand Okorie as its Regional Managing Editor for Its International Development Content Writing Division.
According to Black Purist ECOWAS, Okorie will lead the Company’s entire development content writing strategy, from ideas, to execution and distribution whilst operating remotely from South Africa.
As an expert writer with extensive experiences in corporate and international development communications writing, he is described as a crucial addition to the company.
Okorie has successfully executed several consulting projects for the UNFPA – United Nations Populations Fund. He was the Communications person for the UN Secretary General’s Envoy on youth mission across five African Countries covering Senegal, Gambia, Ghana, Nigeria and South Africa.
He is a Lecturer of Peace and Conflict Studies and currently a PhD candidate of Conflict Transformation and Peace Studies at the UKZN, South Africa.
The founder, Black Purist ECOWAS, Chidiadi Madumere, noted that Black Purist Media has pursued this full rebrand and website launch in an effort to reflect the changes and growth that the company has undergone in the last four years.
“We are excited about having Mitterand on board our development communications editorial/content writing team and proud of our overall strategic rebrand process.
“We are a very different business than we were four years ago when we started,” she added.
In the words of the founder, their heritage in strategy and integrated marketing communications would always be something they are proud of and an expertise they would now deploy in serving the International Development Sector.
Further, Madumere expressed delight in the new direction of Black Purist ECOWAS, which has attracted top-level development communications experts with demonstrable achievements and experience in communications and writing.
Black Purist ECOWAS is an International Development Consulting Firm in Nigeria specialised in development communications management and content writing services.