As part of its efforts to reinforce its flagship’s brand proposition and drive awareness initiatives for a complete healthy breakfast, Chi Limited has unveiled its new marketing communication campaign tagged #BreakfastwithChivita 100%.
A statement by Chi Ltd., explains that the new #BreakfastwithChivita100% television advertisement is a step higher in terms of messaging, production quality and unique delivery style.
It said, “the television advertisement showcases the creativity and strategic intent of the brand managers as every quality of Chivita 100 per cent fruit juice is portrayed with sublime imageries. It also engages consumers by showcasing internationally renowned football stars like Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly.”
The television commercial, which is currently being aired on terrestrial and satellite channels portrays a depiction of these football stars engaging in amazing soccer artistry as they are teleported into a Pinball machine. Wayne Rooney challenges his teammates and they eagerly take up the challenge with the goal of reaching 100 per cent success in the game, a goal which closely resonates with the brand’s value of 100 per cent commitment and 100 per cent achievement.
It reiterates the refreshing and nourishing value of the 100 per cent fruit juice as an addition for a complete breakfast.
According to the company, busy lifestyles have meant that more people are tending towards skipping breakfast or having inadequate breakfast diets. It noted that breakfast is the most important meal of the day and a good chance to get the nutrients the body needs to function well.
Through, its newly launched communication campaign, which is being deployed through television, digital, out-of-home, consumer activation and point of sales, Chivita 100% seeks to be at the forefront and own complete healthy breakfast narrative in the minds of consumers with scheduled activities in the weeks and months ahead.