Chivita Active, Nigeria’s leading fruit juice brand for a healthy and active lifestyle, is reinforcing its reputation of being at the forefront of encouraging consumers to embrace health and wellness. The brand has continued to do so by raising awareness and motivating consumers to adopt an active lifestyle, as the community of consumers who strive for wellness continues to grow.
In 2018, Chivita Active launched the C’mon Get Active campaign to position the brand as an enabler for a healthy, active life. Since then, the social consciousness for active health and wellness has grown steadily as more consumers integrate consumption of the nourishing Chivita Active into their daily routine, as they position it as a partner in their journey for a healthy lifestyle.
This health and wellness trend is increasingly being adopted by millions of consumers in the midst of the on-going COVID-19 pandemic. Research shows that people who drink fruit juice daily have greater energy, improved immune systems, and a reduced risk of infection and disease. As a result, they live happier, more active, more productive, and balanced lifestyles.
Drinking fruit juices like Chivita Active is a convenient way to consume fruits and vegetables that provide the essential vitamins, minerals and nutrients – Vitamin C, Magnesium, Calcium, Potassium, and Iron, which support proper function of the body’s metabolism, as well as boost normal function of the immune system.
Jide Dipeolu, a fitness instructor at the Gbagada Hospital playground, emphasized the need for Nigerians to embrace a regimen of gaining nourishment from daily juice consumption to boost the body’s immune function and promote optimum health and wellness.