By Moses Akaigwe
It was another brilliant outing for one of the leading auto giants in Nigeria, Coscahris Motors Plc, through its local assembly arm of the business, Coscharis Assembly Plant, as it carted home the award of the Outstanding Auto Assembly Company of the Year at this years’ Marketing Edge 10th Anniversary Summit and Awards held recently in Lagos.
Coscharis Assembly Plant which is a semi-knocked down (SKD) plant located at the group head office of Coscharis Group at Awoyaya, Lagos, currently assembles products of brands like the Ford and Renault.
Specifically, the plant assembles the Ford Ranger, Renault Duster and Logan.
Receiving the award on behalf of the Company, the General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde, dedicated the honour to customers that believed in the locally assembled vehicles produced from the plant with their patronage over the years.
In his words, “This award is to reconfirm the pedigree of Coscharis Motors as a leading player to reckon with when it comes to setting standards in the automotive industry in Nigeria. This is another confirmation and endorsement by the marketing media sector aspace setter of Coscharis’ positive contribution to the growth of the automotive industry in Nigeria.
“This award is dedicated to all our numerous customers for their patronage and also to our partners (Ford and Renault brands) for believing in us to deliver locally assembled vehicles in our conryta etstegoblsadrdo hi vrosbrands.”
The Cocharis Assembling Plant remains one of the surviving local assembly plants in Nigeria despite the challenging business environment. The company has resolved to turn all the challenges to opportunities in delivering local contents by way of setting standards when it comes to local assembling of respected automobile brands in Nigeria for Nigerians at affordable prices without compromising the global standard and quality.