Popular hip-hop songstress, Cynthia Morgan, also known as Madrina, has signed a new management deal with top US-based entertainment management company, The Facilitator Firm Management.
According to Cynthia’s new PR counsel, Muyiwa Babalola, “The Facilitator Firm is a full-service boutique artiste management Indie-record label, artiste services and publishing company headquartered in Las Vegas.
It was established by the partnership of Founder / CEO “ Uncle Odis “ Johnson and Co-Founder / President Tabiyah Yetunde. Both are long time music industry veterans with a combined total of 50 plus years experience in music and entertainment.
“Cynthia resonates with a diverse fan base all over the world because of her feel-good music and vibe. I have seen and studied her global appeal. I’ve also come to know her as a friend. It is no longer news that the world is increasingly fascinated by the Afrobeat sounds. Together, there is a commitment to utilise Cynthia’s refined magic to continue to exhibit Afrobeat on the world stage, and in a more organised dimension.”
Expressing her joy over the deal, Madrina, in a recent statement, lauds her new management company.
“It’s important to be surrounded by people who actually care. Odis Johnson and Tabiyah are the perfect match for me. Tabiyah has got in-depth knowledge of my type of music. She has worked with notable artistes across the Caribbean and to top it all, her man management skill is special. And Odis is such a genius, so much experience in the music business. He has had great success managing some highly placed US-based artistes. I feel lucky to have the combination of these two wonderful individuals to work with.
“I’m also excited because I believe you meet some people for a certain reason. Being a manager is more than just about the music. It’s everything that has to do with the artiste’s life; a 360-dimensional thing.
“Tabiyah and Odis are individuals who also care about the artiste as a person and not just about the music business. It’s important to be surrounded by people who actually care.
“I made the decision to sign the deal with the global market in mind. The facilitator management firm definitely understands the global market. My new PR team headed by Muyi did a data mining research on my music and he presented to me, then I realised how much fans I have beyond the shores of Nigeria— including places I’ve never been.
“I rest assured The Facilitator management firm can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. The Facilitator has worked with a lot of artistes on the global stage. That’s why I wanted to partner up with them,” she said.
About a month ago, Cynthia released her new single, “Hustle.” The Lagos-based dancehall star is no stranger to hit tracks and topping charts. She has released a number of award-winning and top 10 hits like “German Juice”, Lead Me On”, “I’m Taken”, “Simatiniya”, “Baby Mama” and so on. She is set on making international collaboration with Grammy award-winning artistes Snow Cone and the many more.