Digitxplus Nigeria with the support of Facebook Africa recently conducted the Facebook Academy, the first of its kind in Lagos, for their clients from West Africa.
Spanning over a period of two days, the training, titled “Facebook Agency Ambassadors at digitXplus,” was jointly facilitated by Patrick Gomes and Jelil Adedoyin, with Elizma Nolte, Regional Marketing Manager, Facebook Africa, Sifiso Mazibuko, Regional Agency Partner, Facebook Africa, and Abi Williams, Small and Medium Business Sales Manager, Facebook Europe, Middle East and Africa.
Facebook Academy is a programme intended for the media and marketing industry, to help unlock business value using the Facebook and Instagram platforms.
The half-day course covered 10 “Brilliant Basics” of advertising on Facebook and Instagram from a media and Marketing perspective. They include Brilliant Basic One: Start by solving for a business objectives; Brilliant Basic Two: Target, target, target; Brilliant Basic Three : Deliver your message with reach & frequency; Brilliant Basic Four : Build thumb-stopping creative; and Brilliant Basic Five : Understand people-based measurement.
Commenting on the initiative, Gomes said, “It’s our endeavour to conduct these trainings for our clients. Our objective is to facilitate the digital marketing ecosystem in Nigeria and we appreciate Facebook coming forward to support us in conducting Facebook Academy for the first time in Nigeria. Our effort will be to continue with Facebook Academy in different forms and broaden the horizon by taking it to a larger community who can benefit from it.”