From Magnus Eze, Enugu
Stakeholders of Life Continental Lager Beer have been reassured of the brand’s indisputable premium quality.
The reassurance came at a Seed-to-Sip forum organised on November 2, at Nigerian Breweries, Ama, Enugu State, as part of Life Larger Beer’s effort to continually serve its consumers with quality satisfaction, while also sustaining its promise of progress.
At the event, participants were taken through the process of making the beer brand, which gave birth to its ‘Double-Brewed for that Premium Quality Taste’ messaging.
The double-brewed Life beer is produced through a rigorous, yet satisfying process that delightfully leaves the taste bud calling for more. From locally sourcing the best ingredients to the expert distilling and maturing of the beer, the double-brewed Life beer delivers premium quality from seed-to-sip.
The tagline: ‘Life for Progress’ is a constant reminder that the beer will always be in support of its consumers’ progress journey, just as the brand itself is on a journey of consistent progress.
Senior Brand Manager, Life Continental Lager Beer, Aishat Anaekwe who spoke on the giant stride, stated that the Double
Brewed Seed to Sip forum is consumer-focused, as the brand is continually on a progressive journey to satisfy and celebrate consumers.
She said: “Life Continental Lager Beer has become a brand synonymous with progress, and this is why we stop at nothing to satisfy our consumers’ desire for quality lager beer.
We decided to go a step further to ensure Life Beer comes with a double-brewed quality – Double Brewed for That Premium Quality Taste. I’m happy to announce that Life Beer has a premium and refreshing taste brewed for consumers’ enjoyment, and this seed-to-sip forum is a testament to our commitment to constantly keep you, our consumers, satisfied. Our tagline.
‘Life for Progress’ is a constant reminder that the Life brand will always be in support of your progress journey, just like the brand itself is on the journey to making more progress.”
Enugu State Commissioner for Culture and Tourism, Ugonna Ibe, commended the company for its giant strides, stating that the government was ready to give them all the support. “Today’s event is very strategic; at least after conducting the stakeholders round to see the brewing process and all that, they will be able to tell the consumers why Life is the best,” he said.