Dubai Tourism, along with 10 partners across medical, hospitality, entertainment, and retail sectors, underlined Nigeria’s destination offerings at the 13th edition of Africa’s largest travel fair held in Lagos recently.
In its third consecutive year of participation at the region’s most prestigious travel trade event, Dubai Tourism reaffirmed its interest in Nigeria and the African continent, with the continued aim to strengthen its relationships with key travel partners in the region.
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) returned to this year’s edition of Akwaaba African Travel Market, in Lagos, from September 10 to 12, 2017.
Joined by 10 partners, Dubai Tourism’s stand showcased the city’s ever-growing portfolio of bespoke and affordable experiences for leisure, business and health travellers. Outbound travel operators from across Africa also had the opportunity to learn about the latest additions to the city’s family, shopping and entertainment destinations, as well as new experiences for African travellers in the coming months.
Stella Obinwa, regional director (Africa) for Dubai Tourism, said: “With a 5 per cent year-on-year increase in visitors from January to July this year when compared to 2016, Africa continues to show its immense potential as a source market for tourists to Dubai. We are very pleased to return to the Akwaaba African Travel Market and meet with new and existing partners from the government and travel trade sector, as we continue to evolve our offering to be the destination of choice for African travellers.”
Following an impressive first half of 2017, Dubai Tourism hopes to capitalise on the popularity of its destinations such as the family-friendly Dubai Parks and Resorts and IMG Worlds of Adventure, the magnificent Dubai Opera and the expansive Dubai Canal. Earlier this year, the city also celebrated the 22nd edition of the popular Dubai Shopping Festival and the fourth edition of the Dubai Food Festival, and concluded the latest edition of Dubai Summer Surprises last month.
More recently, Dubai celebrated the launch of La Perle, the city’s first resident live show, and is set to open the doors to attractions such as Dubai Safari Park and the Dubai Frame by the end of the year. Also to come in 2017 are sales such as the Big Summer Clearance Sale and a jam-packed calendar of events, concerts and celebrations in the lead up to 2018.
Obinwa added that, “As African tourists are increasingly seeking more varied experiences, we are constantly working towards giving them new and different options to enjoy while in Dubai. The city’s extensive affordable luxury offering across hospitality, shopping, dining and entertainment provides multiple reasons to travel to Dubai throughout the year.”