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Home Marketing Matters

Dulux names ‘Monarch Gold’ as Colour of the Year

23rd March 2016
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Dulux names ‘Monarch Gold’ as Colour of the Year
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Chemical and Allied Products (CAP) Plc., a subsidiary of UAC of Nigeria Plc. (UACN), has named ‘Monarch Gold’ as the Dulux 2016 Colour of the Year.

This is in line with the AkzoNobel global tradition and Dulux brand leadership positioning in Colour mastery.

According to DuluxColour experts, ‘Monarch Gold’ is chosen out of a broad palette of yellows that best represents the golden influence of this year’s colour trends. Monarch Gold captures a friendly palette but with a dark mysterious side that adds to its beauty

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Speaking during a special briefing session with professional stakeholder bodies including; Interior Design Association of Nigeria (IDAN), Nigerian Institute of Building (NIOB),Nigerian Institute of Architects, Nigerian Institute of Quantity Surveyors (NIQS), Nigerian Institute of Estate Surveyors and Valuers (NIESV) and Dulux Decorators Club,the Managing Director, Chemical and Allied Products (CAP) Plc, Mrs. Omolara Elemide welcomed the esteemed stakeholders present and highlighted the company’s responsibility of communicating the annual global colour trend to Nigerians which has over the years been tagged the ‘Dulux Colour of the Year’.

“For the past 11 years, Chemical and Allied Products Plc. (CAP Plc.), a subsidiary of UACN Plc. and also the technological licensee of AkzoNobel, the world’s largest paint producer has been sensitizing Nigerians about the annual global trends, overriding mood and colour that embodies this overriding mood” she said

In his presentation on the 2016 DuluxColour of the Year, the Marketing Manager, CAP Plc. Mr. Dominic Oladeji explained that this year’s Dulux Colour of the Year ‘Monarch Gold’ was derived from the overriding theme – ‘Looking Both Ways’ which attempts to strike a balance between two opposing worlds such as ‘Dark and Light’, ‘Heritage and Future’, ‘Words and Pictures’, and ‘The Grid and Letting Go’.

“The 2016 Dulux Colour of the Year is an exciting Colour, it radiates desire for luxury, it is very instructive especially at the moment of seemingly economic downturn, the Colour will inspire hope and positivity that at the end of the darkest part of the night comes light’’ he said.

He disclosed that the Dulux Colour of the Year is chosen based on a constant monitoring of emerging social, economic and design trends happening around the world where a panel of independent design experts from different fields of architecture, design and fashion all come together to determine key Colour trends which would fit the pattern each year.

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“Every year AkzoNobel Global Aesthetic Center brings together a group of international experts and trend watchers from across the globe and from various discipline of design –architecture, textiles, product designs, graphics and research to discuss what they think will be the major global trends in the coming year. These trends are the basis on which the Colour of the year is nominated” he added.

Oladejithen urged customers and stakeholders in the building and construction value chain to experiment with ‘Monarch Gold’ in combination with any of the over 12,000 Dulux Colours to beautify homes and offices. He advised customers to visit the numerous Dulux Colour Centers (DCCs) and Dulux Colour Shop (DCSs) to meet with our well-trained Colour experts to help them in the makeover of their homes and properties.

It would be recalled that ‘Copper Orange’ was named as the 2015 Dulux Colour of the Year.


More millionaires emerge in Skye Bank Calabar promo draw

The numbers of customers enjoying the benefits of savings have continued to increase in the Skye Bank “Reach for the Skye” millionaire reward scheme, as three additional lucky winners were added to its list of millionaires on Thursday in Calabar.

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The market activation, which held at the Watt Market in Calabar, reiterates the commitment of Skye Bank to empower and satisfy its customers while encouraging savings culture.

Comfort Ekpin who emerged as one of the three millionaires at the promo draw, and learnt of her winning during a phone call, spoke excitedly in surprise, “So, this draw can get to me? I thought you were just rewarding familiar faces, I am so happy and impressed at the same time, that common people like us can benefit from this reward scheme. Thank you, Skye Bank.”

Speaking of the latest draw, Group Head, Retail Banking, Skye Bank, Nkolika Okoli said there are still opportunities for those in doubt to partake in the promo. She urged more Nigerians to partake in the opportunity offered by Skye Bank, by opening either the Skye Save Plus account or the Skye Ease accounts.

“This is for all categories of Nigerians; everybody can now operate a savings account as all the account opening barriers have been removed. Traders especially have no reason to keep cash in their shops. Even people without any form of formal identification can operate a simple savings account in Skye Bank. To cap it all, we keep your money safely and reward you with cash each month…it’s a customer wins all situation!” she added

Validating the scheme, the Cross River Representative, National Lottery Regulatory Commission, Ebri Onen said, “I commend Skye Bank on the success of this activation, we, here present are witnesses to the fact that, the draw was unbiased. We are always represented at each monthly draw to offer our profound support for such initiative.”

The ‘Reach for the Skye Millionaire’ reward scheme will see Skye Bank give away the sum of 60 million naira during the course of one year to customers who operate the Skye Save Plus account and Skye Ease savings accounts with minimum credit balances of N2,000 on an incremental basis.

 

 

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