Two years after entering the Nigerian market via a partnership with Grace Lake Partners (GLP), globally renowned multinational JCDecaux S.A. (Euronext Paris: DEC), an outdoor advertising company worldwide, has reiterated its commitment to the country by announcing an expansion of its innovative Lagos Traffic System (LATIS) with the addition of three new strategic routes across Lagos State in October 2020.
The announcement of the company’s new investments, which comes as other companies scale down on operations and investments due to the COVID-19 pandemic, is further proof of the Lagos government’s commitment to ensuring the state’s viability as the number one destination for Foreign Direct Investment in sub-Saharan Africa, and will further increase the over 200 jobs created by JCDecaux Grace Lake in the state.
The first of its kind LATIS project delivers a solution that gives citizens real-time information on traffic, through digital traffic arches at key junctions across Lagos. In just under two years, this traffic information system has helped ease traffic flow in the city by suggesting alternative routes and estimating times of arrival for travellers. The data collated from the LATIS system has proved extremely valuable to the Lagos government, which continues to show support for the JCDecaux Grace Lake business whilst ensuring that multinational organisations are able to thrive and bring in much needed FDI.