Emirates and The Football Association announced yesterday a three year contract extension to their successful existing partnership. The agreement will see the tournament continue to be named The Emirates FA Cup through until 2021.
In 2015, Emirates became the title partner of the FA Cup, the world’s most prestigious domestic cup competition. The partnership between Emirates and the FA’s flagship competition has helped widen the reach to fans around the globe. Just ahead of the semi-finals in April of last year, the airline unveiled an exclusive Emirates FA Cup branded A380, with the logo of the iconic cup adorning both sides of the double-decked aircraft. The Emirates FA Cup branded aircraft has made its way to the extensive Emirates A380 network, allowing fans from around the world to connect with the competition in a unique way.
The airline also took the coveted Emirates FA Cup trophy on its first-ever trip to Africa with a stop at the airline’s Headquarters in Dubai in October 2016. The four day tour through Ghana and Kenya including visits to schools and training centres allowed thousands of football fans in Africa to get a little closer to the competition and gave them the opportunity to be photographed with the popular trophy. There are plans in place to extend the tour to take the Cup to even more cities on the Emirates network in the coming year.
The 2017/18 Emirates FA Cup tournament began on Friday 4 August and saw 737 teams entering the competition and 185 extra-preliminary games taking place across the country. Last year’s competition involved more than 11,000 players from over 700 teams, playing in matches attended by over 1.8 million fans.