By Olabisi Olaleye
Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as Etisalat Nigeria has broken silence over the 9mobile name adoption, saying, the new corporaate identity represents the Nigerian spirit of enterprise. “Our new trading name, 9mobile, represents our 0809ja heritage, our 9ja-centricity, and our evolution in nine years of operation in Nigeria,” it stated.
In a statement, its Chief Executive Officer (CEO), Mr. Boye Olusanya, said the company wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that it has formally changed its name to 9mobile as a further testament of its unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.
“Although our trading name has changed, we remain true to the same values on which our company was built. A strong and resilient Nigerian spirit continues to reside in us, uniting us with you our subscribers and we are confident that you will continue to believe in our new brand, which strongly reflects our innate creativity and youthfulness.”
Olusanya further stated that the rebranding was a testament to the firm’s dynamism, responsiveness and agility as a business, “while we leverage the power of technology to deliver innovative products and services that meet your needs. Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment and passion of our people to do more and continue delivering excellent service.”
He also assured the over 20 million subscribers that it will take a measured approach to the migration to the new brand over the next few months.
“Therefore, as we go through this transition, our esteemed subscribers we ask for your patience and reaffirm our commitment to remain a listening brand. We will continue to innovate, support and empower you to do more – whether as an individual or a business.
“To our business partners, your unwavering belief in the strength of our brand inspires us to do more. We will remain committed to working together and exploring possibilities to achieve our mutual goals; and to our stakeholders, we thank you for your abiding faith in us.”
We will ensure that our core values of innovation, customer-centricity, and superior Quality of Service (QoS) remain the pillars upon which we operate.”