It was fun and excitement as Malta Guinness in partnership with Ebony life TV recently launched a new drama series, Life 101. The event, which took place at Imax Film House Cinema, Lekki, Lagos, was graced by who is who in the entertainment industry.
Life 101 is a campus youth drama about four childhood friends who leave their high school years behind and head for University oblivious of what lies ahead. The story is about life, love, laughter and four friends who cannot stay out of trouble. Starting from March 8, 2017, Life 101 runs every Wednesday at 8pm on ELTV channel 165. The series stars Emeka Nwagbaraocha, Benjamin Touitou, Patrick Fakoya, Paulette Iwenjiora, Flora Chiedo, Pearl Wats, Malachi Alozie, Tega Olose, Chiagoziem Nwakanm, Shadrach Iwebendu, Jeffery Achu, Efa Iwara, Kester Oshioreame, and Abimbola Ademoye.
Speaking at the premiere, Guinness Nigeria Marketing and Innovations Director, Rob Hobart, said: “The process was a very humbling one and we are so proud to be a part of this wonderful end product. We are especially proud of the cast and crew and of the result of all their hard work.”
“This partnership is one we are especially pleased with, because it gives us an opportunity to showcase our passion and support for the art and creative industry in Nigeria, because we truly believe in the youth of this great country. This project also brings to life the brand purpose of Malta Guinness as it seeks to fuel the can-do spirit of every Nigerian and enable them to achieve their dreams.”
Also speaking at the event, the Chief Executive Officer of Ebonylife TV and Ebony Life Films, Mo Abudu, thanked the Malta Guinness team for partnering with them on the Life 101 project.