To enable Nigerians stay healthy and active, a pharmaceutical firm, Sterling Biopharma Limited, has launched a product called Fejeron Blood Tonic to support the country’s about 66.8 per cent economically active population.
The company said it was more delighted with the fact that the product was made in Nigeria and by Nigerians, thereby creating direct and indirect employment opportunities for the population.
According to the chief operating officer, Sterling Biopharma Limited, Mr. Adebayo Adepoju, the nature of stress and fatigue that Nigerians encounter on a daily basis requires that their physical and mental wellbeing is well supported to function at its best. He explained that was why the blood tonic was uniquely formulated for everyone, regardless of age or gender.
He stated that an average Nigerian was inspirational and in need of sufficient blood to serve as an enhancer and source of courage to accomplish his or her set goals.
“At Sterling Biopharma, we believe that everyone deserves to be able to buy simple prescription drugs without breaking the bank. This is why, from the moment we entered the Nigerian market, and with our wide range of products, we have made our intentions clear and that is to make quality pharmaceutical products affordable for all Nigerians.
“So, Fejeron Blood Tonic is the latest proof of our commitment to this mission. Despite its premium quality, Fejeron, at the moment, is one of the most affordable blood tonics you will find in the Nigerian pharma market, and this is deliberate. All Nigerians should be able to take care of themselves,” he said.
Adepoju said the heart needs the blood to pump and warned that there could be cardiac arrest in the process when the needed blood is not available.
“The blood is like putting oil in the engine of a vehicle. In fact, if it is lower than it should be, there would be weakness. And this is why you see people collapsing on the road or in the car,” he said.
He identified some natural ways of maintaining blood in the body as consumption of fruits and vegetables, but he quickly warned that many of them are grown with different chemicals, making people to lose the natural benefits.
“There are cheaper and safer ways of getting the same blood, that is why Fejeron was launched. We encourage people to eat their fruits but when you need to top it up or those who can’t afford fruits in the market, Fejeron comes in.
“Pregnant women need it very well because they must be on iron, folic acid and B12. These three ingredients are regular supplements which are contained in Fejeron.
“These must be supplied to the baby and is the blood that carries the food. In pregnancy, blood is number one priority. Blood tonic is the only drug that is permitted for pregnant woman to use everyday to ensure that the bay has the right supply. It is also good for breastfeeding mothers. Blood is also very essential is growing children. Everybody needs blood to boost energy.
He stated that the product contains iron, Vitamin B12 and folic acid, all essential components that help to facilitate adequate blood supply and replenishment to the body with vital vitamins, while enabling a strong immune system.”
The product manager, Olumide Ogunremi, linked the warm embrace of the product to its quality and appeal to the needs of the Nigerian.
He said: “The quick acceptance of Fejeron Blood Tonic in Nigeria is not a surprise to us. The enthusiasm to try out the product and the return purchases across the biggest pharmaceutical markets in Nigeria validate the quality of the product and timeliness of its emergence.”
On what makes the blood tonic unique, Ogunremi promised that both the young and old will love the taste of Fejeron, adding that extra effort has also been put into ensuring that the product has less chances of causing the common side effects like metallic after-taste, staining of the teeth; constipation, diarrhea, nausea and others.
On the brand’s promise to Nigerians, the chief operating officer noted that Fejeron Blood Tonic is driven by the belief that truly, health is wealth and they are out to promote this culture among Nigerians, standing by them on the journey to their individual accomplishments.
“We realise that the average Nigerian is aspirational and that explains why hard work is a way of life, regardless of class. However, every dreamer needs an enhancer, a cheerleader and a support system, a role we are happy to play.
“That is why our online launch campaign is encouraging Nigerians across all socioeconomic classes to jump on our social media handles on Facebook, Instagram and Twitter to tell their stories with emphasis on what drives them to aspire.
“We want to celebrate the Naija spirit and all we are saying is that Fejeron feels your hustle and we are with you on your journey to greatness. We will constantly remind you to take care of yourself in order to achieve those lofty dreams. Our biggest assets are our customers and we hold you dear,” he said.