By Blaise Udunze
FBN Holdings Plc, on Thursday, expressed its readiness to partner The Sun Publishing Limited in its efforts to boost content development in Nigeria’s media industry.
Speaking during a courtesy visit to the Headquarters of The Sun in Apapa, Lagos, First Bank’s Head of Media and External Relations, Babatunde Lasaki, assured the bank remains committed to partnering the newspaper the to develop strategic partnership that will help to grow its retail products and small businesses critical to Nigeria’s economic development. Lasaki who recognised The Sun as one of the foremost newspapers in the country underscored the need for corporate organisations to maintain close friendship with media as strategic development partners.
On his part, the Daily Editor of The Sun, Onuoha Ukeh, who commended the bank for the visit, advised the Public Relations Department of banks to endeavour to strengthen relationship with the media for a better working relationship.
He called on organisations to improve their business with The Sun considering its competitive edge, wide circulation, sales and readership in the six geo-political regions of the country. Ukeh also urged the bank to strengthen customers’ service delivery especially in its online transfer services platforms in view of strong competition in the market.
Meanwhile, the General Manager, Marketing and Corporate Services of The Sun, Neta Nwosu, solicited the support of First Bank Ltd for the new business report due to make its debut soon. She said with The Sun platform, the banks products and services would be made known to the teeming public as the newspaper had the highest target of middle class readers in the country.
The Marketing Services Manager, FBN Holdings Plc, Tunde Lawson, hinted that the bank was the first financial institution in the country to achieve a volume of 100 million transactions in a month by Interswitch Transnational -Africa’s leading integrated payment and transaction processing company, while encouraging customers to adopt the use of the platforms for seamless and faster transactions.
He said the tough business environment might have impacted on its profit but assured the bank would support and improve services to customers.