By Damilola Fatunmise
Fast rising Urban Afro musician, Adegboyega is at it again!
Following last year’s release of his hit single, Fele, the Physics Engineering graduate has kicked off the New Year on a good note. He is dropping the video of Fele, a work that has been described as a “visual pleasure”.
Since its release last September, the song, Fele, which featured Davido’s protégé, Mayorkun, has enjoyed massive airplay on radio stations across the country. It also turned out a Dee Jays’ delight.
Directed by TG Omori, the new video of Fele is a rich portrayal of African fashion and art. It is a deviation from the pervasive culture of depicting women in skimpy and indecent dresses.
According to Adegboyega, the video of Fele is a celebration of the real African woman, naturally beautiful and resplendent in gorgeous African attires. “The African woman is a paragon of beauty. She’s ebony black, naturally beautiful and well endowed. This is the more reason I have decided to celebrate the African woman in the visuals of Fele. And I can assure you that the video is a visual pleasure, a beauty to behold. It is a must watch for everyone, most especially, the real African woman. The video is available on all TV and cable stations across the country,” Adegboyega explained.
Shot at the iconic Nike Art Gallery among other locations, Fele video parades a cameo scene from Big Brother Naija star, Uriel Oputa.
Speaking further on the work, Adegboyega said: “Fele video was released as a solo effort just like the single because I’m still an independent artiste. And talking about the response to Fele, it has been overwhelming. Adults and kids were singing the song word for word and also dancing to its African percussions. Till date, people still send me videos of them dancing to the song.”
2017, my best year
Without doubt, 2017 has been my best year musically. I released two singles and two videos during the year. I performed in the presence of the Vice President, Prof. Yemi Osinbajo at the Creative Youth Initiative Against Corruption event. I also performed at the African Drum Festival in Abeokuta, Ogun State with Governor Ibikunle Amosun, Minister of Information and Culture, Alhaji Lai Mohammed and a host of other dignitaries present.
Performing at Felabration 2017 was equally a massive milestone for me, as my picture on stage emerged as one of the top 12 memorable moments of the festival. Lastly, the brand, Adegboyega, got more recognition across the country because I received appraisals from my peers, musical contemporaries as well as my fans.
Strategy
My team and I have a strategy to ensure the visual of Fele gets across to all my fans in the country. We are airing the video on national television, cable TV and Internet so fans would be able to catch it on all the platforms.
Plans for 2018
My plan for 2018 is to release more songs and more videos featuring many artistes across the African continent. Also, I plan to do more stage performances as well as get the brand Adegboyega out there much more.