Fenty Beauty and Fenty Skin staged the biggest synchronized beauty launch across 8 countries on the African continent, with Nigeria being one of them.
To commemorate this momentous occasion, the brand hosted the official launch party for celebrities, influencers, retail partners and media alike, dubbed “Fenty Club” at WBar in Lagos where over +200 attendees discovered the Fenty Beauty and Fenty Skin product offering and were treated to a special performance by Lojay and danced to the sounds of DJ Neptune. Of the notable attendees were Annie Idibia, Iyabo Ojo, Mariam Timmer, Adunni Ade, Linda Ejiofor, Zainab Balogun-Nwachukwu, Dimma Umeh, Mercy Eke, Cynthia Nwadiora, Tania Omotayo, Gbemi Olateru Olagbegi, Erica Nlewedim, Toyosi Etim Effiong amongst other notable figures.
Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the notion of” Beauty For All.”
It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a historic milestone and natural next step.
“I am a proud Bajan who feels a close connection to Africa and to its people. I have the pleasure, the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to 8 African countries and then hopefully more in the future – means so much to me.” Rihanna.
The entire assortment from both Fenty Beauty and Fenty Skin are available beginning May 27th, 2022, exclusively at Essenza stores nationally. Consumers will be able to shop both in-store and online for bestsellers like the Fenty Skin Start’r Set – Rihanna’s daily 3-step skincare routine, Fenty Beauty Pro Filt’r Soft Matte Foundation – the foundation that changed the game with 50 true to colour shades!, Gloss Bomb Universal Lip Luminizer – a must-have lip gloss that offers an explosive shine, without the stickiness, and Killawatt Freestyle Highlighter – the ultimate radiance for face and eyes.