Fidelity Bank Plc is set to delight the banking public with the introduction of a fresh savings promo that promises to provide new and existing customers with the unique opportunity to win fantastic cash prizes within a specific period.
The promo dubbed, “Get Alert In Millions Promo Reloaded” is in line with the Central Bank of Nigeria’s (CBN)’s financial inclusion policy and seeks to raise requisite awareness on the need for Nigerians to imbibe a savings culture.
Speaking at a press conference heralding the commencement of the savings promo, the bank’s Managing Director/Chief Executive Officer, Nnamdi Okonkwo, said the campaign is the seventh in the series of promos organised by the bank to reward customers for their unflinching loyalty and patronage.
Okonkwo, who was represented by the Executive Director, Shared Services and Products, Chijioke Ugochukwu, noted that the promo underscores the bank’s determination to improve the standard of living of Fidelity Bank’s customers even amidst the harsh economic situation in the country. She explained that the initiative is in line with CBN’s financial inclusion policy to ensure that financial services are available to the unbanked and under-banked in Nigeria.
She, however, reckoned that Get Alert In Millions Reloaded promo was perhaps the biggest savings initiative run by the bank. “For the first time in the history of the bank, we will be giving away a grand prize of N10 million among several other mouth-watering prizes. In 2012, we had a Cash & Car Savings promo and we gave out 25 cars and N25 million to mark the bank’s 25th anniversary.
“We followed this up closely with our Save 4 Scholarship promo in 2014 where we doled out N80 million in scholarships to our teeming customers. In 2015, we sought to address the housing needs of Nigerians. The Save 4 Shelter promo gave out three duplexes located in Abuja, Port Harcourt and Lagos. Our last promo earlier in the year was the Get Alert In Millions promo and we gave out prizes in the total of N105 million,” Ugochukwu added.
Speaking in the same vein, the bank’s Chief Operations and Information Officer, Gbolahan Joshua, posited that the lender’s retail strategy has continued to deliver impressive results as savings deposits increased by 3.9 per cent to N161.1 billion in June 2017.