Regal Gin, a brand from Grand Oak Limited, has unveiled Daniel Darius, popularly known as Dandizzy, as its official brand ambassador.
The announcement, which was made at an unveiling ceremony held in Lagos, guarantees the street rapper, Dandizzy, an opportunity to play an integral role in the brand’s engagement with its millennial and Gen-Z audience.
Dandizzy, in a speech offered gratitude to Regal Gin for the opportunity and vowed to make the most of it with active engagement across all relevant touchpoints.
Congratulating him on his win, the company’s representatives expressed excitement at having the talented young rap artiste push the brand’s values and character. According to Mr. Obinna Ike, Marketing Director, Grand Oak Limited, “We sought someone who embodied the uniqueness of the brand, the characteristic vibe of Regal Gin lovers, as well as the versatility to our move towards the future. Our brand ambassador had to be relatable, but obviously special in the delivery of their craft. I dare say we found him.”