Building on the success of The Voice Nigeria, leading telecoms and mobile money services provider, Airtel Africa, has partnered with Fame Studios to organise The Voice Africa reality TV show in which the continent’s wannabes can showcase their talents.
A number one singing competition programme airing in over 180 nations of the world, The Voice will now be available in 14 countries where Airtel is domiciled in Africa. However, the debut season of the show will be streamed to millions via Airtel TV, Free to Air stations (FTAs) and paid channels across 14 countries in Africa.
According to the organisers, the music contest is expected to attract and showcase the brightest of African music talents, alongside a high-profile panel of coaches and TV hosts, as well as act as a launch pad to global recognition.
Speaking, Segun Ogunsanya, GCEO, Airtel Africa, said, seven participants from each of the 14 countries will be selected to participate in the programme, with one of them eventually crowned The Voice Africa.
“As a business, we are driven by the purpose to transform lives, and that means unlocking the potential for people to grow. The Voice Africa gives us an incredible platform to help discover and champion the musical talents of young Africans, enabling them to achieve their full potential. I believe the drama and excitement around their stunning performances will unite people across the continent,” he stated.
The Airtel boss added:
“Our musical landscape is culturally rich, vibrant and dynamic, and the rhythms of Africa are already making a massive impact globally. There is a huge opportunity for African music to be exported on a scale larger than ever before, and The Voice Africa has come to empower our young talent and help them fulfil their ambitions. Airtel Africa is facilitating the emergence of successful musicians who can compete with their peers from anywhere in the world.”
Over the years, Airtel Africa has sponsored MTV Africa Music Awards (MAMAs), Zain Africa Challenge, which brought university students together in a quiz contest, and Airtel Rising Stars, a football tournament for Under-15 boys and girls. This time around, Airtel Africa and The Voice’s innovative partnership will drive excitement for fans through on-air customized content integrations, digital and social media activations and in-country events.
On October 19, The Voice Africa commenced virtual auditions, which will be followed by live auditions later in the year. However, the show will be broadcast in March 2023, with the grand finale holding later this year.