Staying profitable in the Covid-19 era is a difficult task for many businesspeople. There has been a definite slowdown in the process of late.
Therefore, it is encouraging to note the role of digitization in providing the services we need for the future. Cohen Branden Chorabik is the founder of Smart FBA, the firm that is now redefining digital space in the Covid-19 era.
Today, Cohen is one of the sharpest minds in the field of digital consultancy in this county.
Smart FBA was founded in 2017. Cohen began by selling small items that eventually scaled in proportion with Smart FBA becoming better than it was and increasing its profile considerably.
Cohen has a warehouse to conduct all operations for clients. Unlike Amazon and their automation system, Smart FBA has its own location from where it can conduct all operations.
Brand authorization allows the company to secure approval for clients that sell major brands like Under Armour, Guess, Nike, and Adidas. “One of the best parts about our company is that we readily comply with Amazon’s guidelines and do not involve Walmart’s dropshipping at any time. We also offer 24/7 customer service,” said Cohen.
Cohen believes that attitude is key to winning everything. In fact, the company’s motto is “Attitude is everything.” Smart FBA wins at its games because it offers almost no competition while performing better than its would-be competitors, better margins, and also a larger share of searches on the web. The science behind Smart FBA is worth exploring. “In August 2020, we acquired a warehouse in Portland, Oregon, as part of our company’s initiative to expand. We are dealing with over 200 clients at the same time, which is unprecedented given that we only started in 2017. But we are ambitious, so we have consistently sold tons of items for all our clients. Smart FBA has grown in 2020, and we have every confidence that it will continue to grow in 2021,” said Cohen.
There are also plans for moving towards automation of
According to Cohen, the key to Smart FBA’s success was that they believed in starting from the ground up. “Working from scratch increases the chance that you will make a mistake. And mistakes are excellent teachers. Also, everything—even a company like Smart FBA—was built by multiple people, so teamwork is key here. I don’t believe there are any true self-made men,” said Cohen.
