The 2022 Top 50 Brands Nigeria Awards held was held last week with Nigeria’s Digital and Telecommunications Services provider, Globacom bagging the Most Popular Brand Award, which aptly lend credence to its consumer focused products and quality service delivery.
Globacom, which recently celebrated 19 years of its operations in Nigeria clinched the award after topping the list with 83.8 per cent of respondents (without prompts) listing Glo or Globacom as their top 10 top of the mind brands.
Paying tribute to the company, Taiwo Oluboyede, the CEO of TOP 50 BRANDS NIGERIA said “this is the second time that Globacom, a proudly Nigerian brand will be achieving the status of the Most Popular Brand in the country for the year”.
He added that “The Most popular brands are those whose light cannot be hidden under a bushel by reason of their impeccable corporate performance in the business environment. They have surpassed their products and services categories to become a part of everyday life across the land”.
Speaking on what it takes to be a popular brand, Oluboyede emphasised that “Brand popularity is the extent to which a brand enjoys recognition and retention in the minds of the people. This is largely measured by the extent to which customers are able to recall or recognize a brand under different conditions.”
In its remarks, Globacom thanked Top 50 Brand Nigeria for the honour, assuring Nigerians that the company would continue to offer affordable and customer-centric product and services.
“The Glo brand did not attain this level of recognition overnight. It is a result of our 19 year meticulous commitment to innovative service delivery and a fierce commitment to continuously improve our customer experience while empowering Nigerians.”Globacom added.
A brand and marketing research firm, the Top 50 Brand Nigeria conducts the annual top brands research on corporate brands in the country that delivers their promises to consumers and has clearly become market leaders in their categories. The 2022 awards featured Chief Marketing Officers and Head of Corporate Communications of top companies in Nigeria who were chosen as respondents. Their mandate was to mention 10 brands (without their companies) that they could easily recall or comes to their mind.